the beauty
destination

INDUSTRY EXPERTISE & OVER 200 OF THE BEST BRANDS

The trends. The brands. The services. Let our beauty experts help you discover tips, tricks and everything you need to look (and feel) gorgeous. Stop by your nearest Macy’s and we’ll show you how to find the remarkable you.

FIND A STORE

SIGNATURE SERVICES

EASY ON THE EYES

The search for your amazing new eye look is over. Our experts are tapped in to all the latest trends, how-tos and best brands you’ll need to create the perfect look.

NOW BROWS

Transform your brows instantly. With innovative pencils, powders, highlighters and tools, we’ll help you customize a look you’ll love.

Stop by a Benefit BrowBar in select stores for a complimentary brow mapping.

COMPLEXION PERFECTION

It’s time for a face to face with one of our experts. With our A-list lineup of foundations, primers, concealers and powders, we’ll help you make the perfect match. Plus, we’ll give you a free 10-day sample so you can try before you buy.

SKIN IS IN

Want to reveal your most radiant skin? We’ve got what it takes to get you glowing. With the most innovative products, and the best beauty experts in the industry, we’ll help you create a customized regimen tailored to your skin type.

ULTI-LIP: THE BEST CARE AND COLOR

Go bold or au naturel with lip stains, sticks and glosses in every shade under the sun. Meet with our artists for tips and tricks on everything from moisturizing and exfoliating to creating the perfect matte lip. Leave with a totally new look and let your lips do the talking.

TOOLS OF THE TRADE

Brush up on your beauty tool know-how. We’ll teach you the tips and techniques you need to create the perfect makeup application. From blending and contouring to defining and finishing, we’ll suggest the best pairings for your fave products.

WANT MORE?

We have more than 100 complimentary services from your faves.

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the beauty destination

Industry expertise & over 200 of the best brands

The trends. The brands. The services. Let our beauty experts help you discover tips, tricks and everything you need to look (and feel) gorgeous. Stop by your nearest Macy’s and we’ll show you how to find the remarkable you.

SIGNATURE SERVICES

EASY ON THE EYES

Learn the latest trends and how-tos to create a look you’ll love.

NOW BROWS

We’ve got the latest tips and tricks to help you customize a brow look you’ll love.

Stop by a Benefit BrowBar in select stores for a complimentary brow mapping.

COMPLEXION PERFECTION

Our beauty professionals will help you make the perfect match.

SKIN IS IN

We’ll help you create a customized regimen tailored to your skin type.

ULTI-LIP: THE BEST CARE AND COLOR

Meet with our artists for tips and tricks for creating a totally new look.

TOOLS OF THE TRADE

Brush up on your beauty tool know-how to create the perfect makeup application.

WANT MORE?

We have more than 100 complimentary services from your faves.