Fit for all

No matter what goal you're chasing,
Fitbit can help you get there.


  • Wear a smartwatch that helps
    you live your best life with
    personalized insights, popular
    apps, 15+ exercise modes,
    music storage and a battery
    life of 4+ days.

    WATCH VIDEO buy now
  • Unlock your ambition with this
    special edition smartwatch
    featuring a unique adidas
    coaching experience, signature
    band, custom clock face & more.

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  • Make fitness fun for kids 8+
    with a showerproof wristband
    that tracks steps, active minutes
    and sleep & rewards kids for
    hitting goals.

    WATCH VIDEO buy now


  • Packed with built-in GPS,
    on-screen workouts,
    swim tracking, popular apps,
    music storage, payments
    & more, this smartwatch
    was designed for life.

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  • Make every beat count
    with continuous heart rate,
    multi-sport modes,
    Connected GPS & guided
    breathing sessions, plus
    automatic tracking of your
    exercise and sleep stages.

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  • Move to the beat of you
    with a slim wristband that
    automatically tracks heart
    rate, exercise and sleep
    stages, displays smartphone
    notifications & sends
    Reminders to Move.

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  • Make motivation your best
    accessory with automatic
    all-day activity, exercise and
    sleep tracking, interchangeable
    accessories, smart notifications
    & Reminders to Move.

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  • This swim-ready wristband
    tracks activity, exercise and
    sleep & has a removable
    tracker that fits into bangles,
    bands or pendants.

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Accessories made for
wherever life takes you.

buy now


Get a complete health
& fitness experience.

Find the tools you need to get active,
exercise more, sleep better, manage
weight & stay inspired in the Fitbit app.
Available free on 200+ iOS, Android &
Windows devices.