THE BENEFITS OF LUXURY WATCHES
Luxury watches are an investment. How can you be sure you get what you pay for? A watch that guarantees the highest level of quality and workmanship like a Swiss watch is a safe bet. And it doesn’t hurt that this method of watch-making has been perfected now for over four centuries.


in a league of their own
Produced in Switzerland, Swiss watches have some of the finest quartz movements and are held in high regard thanks to their accuracy, reliability, water resistance and shock resistance. These watches must meet rigorous standards and pass strict testing to earn this label.


show us what you're made of
Swiss watches are only handmade with high-quality materials. The case and bracelet are made of stainless steel, titanium, precious metals or super-durable gold plating. The lens is made from sapphire crystals.


luxury brands to explore
If you’re looking for watches with the Swiss guarantee, then look to the following brands. Each brand focuses on innovative design and producing watches of the highest quality. Read on to learn a few technical and fun facts about the brands.
- Victorinox Swiss Army: Undergoes over 100 quality control tests.
- TAG Heuer: Takes an ethical approach to watchmaking by striving to use conflict-free diamonds.
- Tissot: Has been the official timekeeper for several professional sports organizations including the NBA, FIBA, the Tour de France and more.
- Hamilton: Has appeared in Hollywood films for over 60 years.
- Rado: Uses high-tech diamonds and highly scratch ceramic.
- Longines: The winged hourglass symbolizes elegance and Swiss watchmaking expertise.
- RAYMOND WEIL: The brand operates out of Geneva, home of some of Switzerland's most prestigious watchmakers.
- Gucci: Some styles utilize Physical Vapor Deposition, a coating process to help protect from everyday wear.
- Movado: Has earned more than 200 international awards and 100 patents for watch design and time technology.