Small steps, big change

    Conscious beauty
    for good

    Great for your skin, even better
    for the earth:
    shop toxin-free & mindfully-created beauty products.

    Bring clean to your routine with top brands making a world of difference

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    What is the importance of clean beauty? There are many personal & environmental benefits of swapping clean beauty products into your makeup and skin care routine (& it’s easier than you think). Certified conscious beauty items use clean ingredients to create natural products that contribute to healthy skin AND a healthy planet, so you can get that glow while positively affecting the environment: that’s what we like to call a win-win.

    A main factor in clean beauty is the part that we tend to overlook on our everyday products: the ingredient list. Yes, that tiny print on the back of the bottle has a massive impact on how the product interacts with your skin & hair types. Non-toxic makeup & beauty are typically paraben-free, petroleum-free, sulfate-free & omit even more harmful chemicals that could negatively affect your body. Fragrance-free items are also good choices because sometimes that delightful scent you love so much is actually a compound of chemicals that can dry out (or break out!) our skin. Go for the clean options with simple ingredients that nourish your skin & hair with the very best.

    As if it didn’t get any better, many of your favorite clean beauty products qualify as vegan within the clean beauty realm. Vegan beauty falls under the conscious category with their successful efforts in making quality makeup, skin care & hair care without the use of animal by-products or GMOs. Reap the benefits of pure ingredients brought to you by mother nature herself. Pro tip: if you can pronounce everything on the back of the label, you know your skin is going to happily soak it up. Along the same lines as vegan beauty, cruelty-free makeup & skin care ensure that no products are tested on animals at any point during the creation and production process. Supporting these companies set up a chain reaction of goodness across the board, starting with you and ending with the environment.

    What are some clean beauty brands to look out for? BareMinerals, Origins & Elemis are just a few big names that make an even bigger impact. Clean ingredients & attention to detail make them high-profile stars of the natural beauty world.

    It’s time to find your new favorites, fuel your skin & positively contribute to the planet by supporting (& loving!) clean beauty.