Eyeconic trends: master the lash, liner, and brow game this year

With the new year comes a fresh perspective, especially for your eyes (see what we did there?!), and the opportunity play, experiment, and try something different with your eye makeup. It's just the right time to mix it up with classic retro looks and of-the-moment trends.

Lash trends to try this year

Creating bold, long lashes is a simple but noticeable way to draw attention to your eyes. Playing around with makeup, false eyelashes, and serums are all ways to make an impact. Whether you lean bold or are looking for something understated, there's a lash trend for every mood and moment—no matter what your personal style.

Voluminous mascara for dramatic lashes. There's a reason mascara has earned its place in makeup bags—it's an easy go-to for instant drama. And thanks to voluminous mascara trends leaning into thickening and lengthening formulas, a few swipes of mascara can amp up even a simple look.

Magnetic and faux lashes for instant glam. Faux lashes have come a long way in the past few years. The plethora of options available nowadays are easy to apply and available in a range of styles, from soft and feathery to ultra-long and bold. Whether subtle or statement-making, faux lashes make it easy to play with your look in the new year without committing to eyelash extensions.

Lash serums for natural length and strength. Mascara and faux lashes aren't the only way to enhance your eyelashes. Lash serums and primers shift the focus to caring for your lashes from within, as they are designed to support the appearance of healthier and fuller lashes over time. Using serum alone makes for a beautifully natural look, while layering it under mascara or false lashes creates a strong foundation for any style you choose.

Liner looks that make a statement

This small-but-mighty beauty tool has the power to not just define and shape your eyes, but to set the tone for your entire look. Whether you use a light hand for a natural style, a sharp line for drama, or softly smudged kohl for a sexy look, eyeliner can be a focal point of an eye makeup look.

Graphic eyeliner for bold creativity. While the 1960s model Twiggy is famed for this creative take on eye makeup, current celebrities and influencers are still embracing it today. Whether you want to experiment with vivid hues or create bold, unexpected shapes around your eyes, graphic eyeliner is a great way to express you inner artist.

Classic cat-eye for timeless elegance. Both elegant and dramatic, a cat-eye is perfect for any occasion. It brings to mind the old-school Hollywood glamour that will always be in style, but it looks just as good with a sleek, contemporary look. The cat-eye is timeless for a reason—it feels right no matter what you're wearing.

Smudged liner for a soft, smoky effect. When you're aiming for a perfectly imperfect look, a smudged liner look is your best friend. With its purposeful lack of precision, it feels relaxed rather than rehearsed. Sexy and moody, a smoky eye brings attention to your eyes without feeling overdone. It's soft and confident, with a subtle rock star vibe.

Brow trends that frame your face

Eyebrows aren't always the focal point, but a defined or natural brow look can pull any style together. Honestly, a good brow can make even a simple eye look feel next-level.

Fluffy, natural brows for a youthful look. The natural brow trend is the perfect blend of high impact and low maintenance, letting the eyebrows' natural texture and shape do most of the work. Fresh and youthful, the style communicates a care-free confidence.

Defined, sculpted brows for precision. If sophistication and polish are what you're looking for, sculpted brows deliver exactly that. A little more shape and structure create a composed, elegant look.

Tinted brow gels for effortless enhancement. Sometimes all you want for your brows is a hint of definition. Tinted brow gel subtly adds color, texture, and just enough structure for a finished look. For those looking to change it up without too much effort, a tinted brow gel adds polish.

Tips for creating an eye-catching look

A lot of today's eye makeup trends use the same products—the real difference comes down to finish and intensity, not how you apply them.

Prepping your eyes for makeup application. Like any other cosmetic application, great eye makeup starts with a clean, smooth base. A gentle eye-makeup remover and a touch of moisturizer under the eyes preps the skin, while a primer on the lids gives the makeup something to hold onto, ensuring a long-lasting look. When the base is right, tends to look smoother and last longer.

Balancing bold eyes with subtle lips. Bold eyes with dramatic eyeliner, vivid color, or thick faux lashes pair well with a softer lip color—such as a light peachy-pink—for balance. The reverse is true as well—a bright red or deep purple lipstick works well with a neutral eye to let your smile shine.

Setting your look for all-day wear. Layering is the key to your eye makeup lasting from early morning to well into the night. After applying primer, building up coverage can help a look last. A light dusting of translucent powder and a mist of setting spray help hold it all in place—meaning you can move through your day without constant mirror checks.

Keep an 'eye' on the latest trends—whether you're feeling natural or all-out dramatic, there's plenty of ways to play and update your look.