You’ll need to book a time to join the line for your chance to meet & take a photo with the
busiest man of the season when he visits our Herald Square store.
WHEN 11/29-12/24
Starting 11/24, make a reservation online 5 days in advance of your visit
Check Hours Of Operation1.
Read all the FAQs to prepare for your visit. This is the best way to stay up to date on the experience & answer any questions you may have.
2.
Include everyone in your party entering the attraction (adults, infants & children) when selecting group size. Maximum capacity for a reservation is nine (9) people.
3.
Please note: your reservation time slot is when you join the line to enter the attraction, and you may experience a wait. Average wait times can range & are typically between 30-90 minutes. Weekends are the busiest & you may experience longer wait times.
4.
Once you finish booking your reservation, you’ll have the option to download your reservation. You’ll also receive an email confirmation after you book & reminders before your visit. If you do not see it, please check your spam or junk folder.
5.
We highly recommend that you print out the reservation email confirmation or have it easily accessible on your device the day of your visit. You will need the QR code to check in for your reservation & the photo barcode to scan several times during your visit. Make sure your screen is clear to scan & not cracked.
Do I need a reservation to visit Santaland?
Yes. Reservations are required to visit our Holiday Celebrations. Reservations can be made up to five (5) days in advance & open each day at 6:30am. Please note: your reservation time slot is to join the line to enter the attraction. Example: to see Santa on December 16, you can access that day’s available reservations five (5) days in advance on December 11. Please include every member of your party (adults & children) going into the experience when making your reservation. (Maximum capacity per reservation is nine (9) people.)
What should I do if I have issues booking a reservation?
Once the season begins, a new day will become available each day at 6:30am local time. Reservations are open five (5) days in advance. If a day is full, you can periodically check back to see if any times become open based on cancellations. If you are having tech issues, please see our “We’re Here to Help!” section below to email us.
My child has a specific vision of what Santa looks like. Will you accommodate that request?
At Macy’s, we believe in the magic of Santa. For decades, we have offered the opportunity for guests to meet Black Santa, Caucasian Santa & Spanish-speaking Santa with the goal of offering representations of Santa, helping to meet the vision & needs of our customers. Please select your preference when prompted while making your reservation.
When is the best time to book my visit to see Santa?
Santa reservations are generally easier to obtain Monday-Thursday throughout the holiday season. Please note: your reservation time slot is when you join the line to enter the attraction & you may experience a wait. Average wait times can range and are typically between 30-90 minutes. Weekends are the busiest & you may experience longer wait times.
What will my photo with Santa look like this year?
Guests will visit Santa as he sits on his throne. He is excited to see you & take a photo. You can choose to sit next to him on his throne or on a red gift box nearby. Young children who are not able to sit up on their own will require an adult or older child to sit with them to hold them up. Santa will not be able to hold children on his lap.
Where is Macy’s Santaland located?
Santa visits kids of all ages on the 8th floor of Macy’s Herald Square, which is located at 151 W. 34th Street, New York, NY 10001.
How much does it cost to visit Macy’s Santaland?
Admission to Macy’s Holiday Celebrations is free. Please note: a reservation is required. Photos will be available for purchase after your visit & packages start at $39.99.
Can you accommodate people with special needs?
We will make every effort to ensure Santaland is accessible to all. If you require special accommodations under the Americans with Disabilities Act (ADA), please see our “We’re Here to Help!” section below to email us. We will host sensory-friendly early mornings on select days throughout the season—email us for more information.
Can I bring my dog?
Only trained service animals are permitted inside Santaland. Pets & emotional support animals are not permitted. This is to prioritize the safety of guests & staff who have pet allergies.
Where can I find the digital photos I purchased?
Click “Download Photos” below to find your photos. You will need your photo barcode number, which can be found in your reservation confirmation email & “Thank You for Visiting” email. It is an alphanumeric number under the barcode.
You must be 18 or older to make a reservation.
Please note: we’ll respond within approximately
24-48 hours for most customer support inquiries.
Please include your reservation confirmation code, name, email address, date, time & group size to better help us fix the issue.
Bring the whole family to celebrate the season with us at
Macy’s Herald Square.
11/1/24-1/3/25
For the first time ever, discover a holiday wonderland of food & gifts at Macy’s Herald Square, featuring over 25 brands & artisans from NYC & beyond. Plus, stop by our booth in the Bank of America Winter Village at Bryant Park for more festive finds now through January 5, 2025. Learn More