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Best Selling Eyeshadow Primer

The perfect eye look starts with a great base. Help a dramatic smoky eye or simple swipe of shadow last all day long with one of our best-selling eyeshadow primers. Discover a wide range of formulas to prep your lids for all-day wear.

It’s Prime Time
Getting ready for a special occasion? Keep your makeup looking fresh the whole time. One of our top picks is the Urban Decay Eyeshadow Primer Potion. The unique longwearing primer is known for upping the staying power of any eye look. It helps form a smooth base to apply powder or cream colors, as well as cancel out any discoloration or imperfections on the eyelids. Check out the legendary original version, which works with all skin tones and dries to an invisible, matte finish as well as the best-selling anti-aging formula. Or go for a Primer Potion featuring a hint of shimmer to give any eye shadow added sparkle.

Eye Shadow, Don’t Go!
An eye shadow primer that goes the extra mile? Yes, please. Our best-selling stay don’t stray primer from Benefit Cosmetics is formulated with hydrating and anti-aging ingredients. It can help keep eyeshadows in place, making sure they stay true to color without creasing, and can also be used in the under-eye area as a primer for concealer. For a primer that doesn’t budge, look for the Estée Lauder Double Wear eyeshadow base, which works great with powder shadow colors.

Let’s shop beauty! Discover makeup favorites, like our best-selling eyeshadow primer, at Macy’s!