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Eco Drive

Discover all the attributes common of watches, minus one; an Eco-Drive watch from Citizen never needs to use or change a battery. From the florescent bulbs above or the natural glow just outside the window, harness any light and transform it into electrical energy on your wrist. Revolutionary in nature, capture energy in a cell that continuously recharges.

Run forever with the Citizen Eco-Drive watch, even in the dark; function beautifully with only the backlight from the watch to light the path. Venture into the dark depths of the sea as well with a water resistant watch that can plunge down hundreds of meters.

Yet also bring the watch into the sunlight, since without a battery it runs in harmony with the environment outside. Let the timepiece soak it all in. How does it do so? The Eco-Drive watch generates power with a technologically advanced solar panel hidden beneath the dial, and what a lovely dial it is.

In women’s watches, discover the beauty of a mother-of-pearl dial—as it reflects the shimmer of soft blues, gentle purples and tidal greens. Set this subtle splash of color against a sleek silver tone stainless steel band, a timeless gold tone bracelet or let the band be infused with just as many hues as the pearlescent dial with a two tone design. For less color—but plenty of contrast—turn to a darker dial like black.

Discover handsome men’s watches with similar dark dial styling—alongside luxurious leather bands and rugged rubber straps. With jet black, earthy brown and navy blue, decide between a stark look, one accented by diamonds or the metal façade displaying extended functionality. Find chronograph dials and multiple subdials. Keep track of the day in a date window or with a calendar, and stay on track with an alarm. Dive into the ocean or face the perils of the boardroom with the unstoppable Eco-Drive Citizen watch, from Macy’s.