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Gel Eyeliner

Play up the eyes with gel eyeliner. Whether you’re going for subtle definition or bold designs, gel eyeliner can create multiple makeup looks.

Get a Precise Application
Applying gel eyeliner is a breeze using an angled eyeliner brush and a steady hand. Looking for a stay-put formula? Lancôme offers a longwearing waterproof liner in a variety of colors. Its rich, creamy texture goes on smoothly using even strokes.

For a Fresh Face
Love a natural eye? Neutral colors like black and brown are great for everyday wear. Look to Bobbi Brown for muted tones to highlight the eyes while keeping the color subtle. Using a dual-ended brush, smudge the liner into the lash line for a natural effect.

Bring on the Drama
Love winged liner and cat eye looks? Create these timeless designs using the highly pigmented gel liner pen from Benefit. Or get the precision of a liquid liner with a silkier, softer finish using MAC’s iconic formula. Experiment with hues like teal, purple or indigo for a truly intense look.

All eyes on you! Shop gel eyeliner, eye shadow, primer and other makeup essentials from your favorite brands at Macy’s.


How to Pick up Your Order Curbside:
  • Available at limited stores. Click on the store location link to see which stores are Curbside Pickup eligible.
  • Once an order is made through Curbside Pickup, look for an email with specific instructions and pickup location for your store.
  • Orders that are placed before noon will be available for same day pickup. Orders made after 12pm will be available for pick up the next business day.