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  • Take an Extra 25 percent Off, Extra 15 percent Off select departments, Excludes specials, Promo code: SHOPIT Exclusions and Details exclusions & details
  • 230 items in Black Friday Special EFFY

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    • 2 colors
      Extended Sizes
      Pavé Rose by EFFY Diamond Square Ring in 14k White, Yellow or Rose Gold (3/4 ct. t.w.)
      Black Friday Special
      $2,400.00
      Sale $673.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (21)
    • EFFY Sapphire (3-1/8 ct. t.w.) and Diamond (1/4 ct. t.w.) Ring in 14k White Gold, Created for Macy's
      Black Friday Special
      $3,300.00
      Sale $889.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • 3 colors
      Extended Sizes
      Rosa by EFFY® Ruby (1 ct. t.w.) and Diamond (3/8 ct. t.w.) Interwoven Ring in 14k Rose Gold(Also Available in Sapphire and Emerald)
      Black Friday Special
      $2,600.00
      Sale $700.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (3)
    • 3 colors
      Trio By EFFY Diamond Bangle Bracelet (2-1/6 ct. t.w.) in 14k White, Yellow and Rose Gold
      Black Friday Special
      $9,500.00
      Sale $2,698.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • Pavé Classica by EFFY Diamond Hoop Earrings (3/8 ct. t.w.) in 14k White, Yellow or Rose Gold
      Black Friday Special
      $2,000.00
      Sale $577.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • Pavé Classica by EFFY Diamond Bangle (1 ct. t.w.) in 14k White Gold
      Black Friday Special
      $6,000.00
      Sale $1,738.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Extended Sizes
      Classique by EFFY Diamond Crossover Ring in 14k White Gold (1 ct. t.w.)
      Black Friday Special
      $2,500.00
      Sale $733.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (22)
    • Pavé Classica by EFFY Diamond Waterfall Ring (1/2 ct. t.w.) in 14k White Gold
      Black Friday Special
      $2,700.00
      Sale $787.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • 2 colors
      Extended Sizes
      Gemma by EFFY Sapphire (1-5/8 ct. t.w.) and Diamond (5/8 ct. t.w.) Ring in 14k White Gold (Also in Emerald)
      Black Friday Special select colors
      $2,800.00 - 2,800.22
      Sale $754.99 - 1,680.00
      Extra 25% off use: SHOPIT
      Extra 25% off select merchandise!
      Extra 25% off use: SHOPIT select colors
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      (20)
    • 3 colors
      Trio by EFFY Diamond Bangle Bracelet (1 ct. t.w.) in 14k White, Yellow or Rose Gold
      Black Friday Special
      $5,000.00
      Sale $1,438.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • Pavé Classica by EFFY Diamond Earrings (7/8 ct. t.w.) in 14k White Gold
      Black Friday Special
      $3,200.00
      Sale $913.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (6)
    • Viola by EFFY® Pink Amethyst (5-9/10 ct. t.w.) and Diamond (1/10 c.t.t.w.) Ring in 14k Rose Gold
      Black Friday Special
      $1,860.00
      Sale $502.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • Ocean Bleu by EFFY® London Blue Topaz (5-1/3 ct. t.w.) and Diamond Accent Pendant Necklace in 14k Rose Gold
      Black Friday Special
      $1,640.00
      Sale $442.99
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      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • EFFY® Blush Morganite (2-2/3 ct. t.w.) and Diamond (1/8 ct. t.w.) Drop Earrings in 14k Rose Gold
      Black Friday Special
      $1,842.00
      Sale $496.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • EFFY® Amoré Certified Ruby (1-3/8 ct. t.w.) and Diamond (1/3 ct. t.w.) Ring in 14k Gold, Created for Macy's
      Black Friday Special
      $4,000.00
      Sale $970.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • Final Call by EFFY® Sapphire Pavé Ring (1-5/8 ct. t.w.) in 14k White Gold
      Black Friday Special
      $3,270.90
      Sale $880.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Trio by EFFY Diamond Pavé Hoop Earrings (9/10 ct. t.w.) in 14k White or Yellow Gold
      Black Friday Special
      $4,200.00
      Sale $1,198.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • Amoré by EFFY® Certified Ruby (1 ct. t.w.) & Diamond (1/2 ct. t.w.) Ring in 14k Gold
      Black Friday Special
      $3,575.00
      Sale $964.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • Balissima by EFFY Multi-Color Sapphire Pendant Necklace in Sterling Silver (3-1/10 ct. t.w.)
      Black Friday Special
      $900.00
      Sale $253.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • EFFY® Morganite (2-3/4 ct. t.w.) and Diamond (1/5 ct. t.w.) Stud Earrings in 14k Rose Gold
      Black Friday Special
      $2,368.00
      Sale $637.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • EFFY Ruby (1-1/2 c.t. t.w.) and Diamond (1/2 c.t. t.w.) Ring in 14k Rose Gold
      Black Friday Special
      $3,800.00
      Sale $1,024.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • EFFY® Green Amethyst (5-1/4 ct. t.w.) and Diamond (3/8 ct. t.w.) Ring in 14k Gold
      Black Friday Special
      $2,670.00
      Sale $646.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • Ocean Bleu by EFFY® Blue Topaz Pendant Necklace (8-1/6 ct. t.w.) in 14k Gold
      Black Friday Special
      $1,474.00
      Sale $397.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Royale Bleu by EFFY® Sapphire (1-3/8 ct. t.w.) and Diamond (1/3 ct. t.w.) Ring in 14k White Gold, Created for Macy's
      Black Friday Special
      $2,500.00
      Sale $673.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • D'Oro by EFFY Diamond Hoop Earrings (3/8 ct. t.w.) in 14k Gold
      Black Friday Special
      $3,300.00
      Sale $928.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Royale Bleu by EFFY Sapphire (3/8 ct. t.w.) and Diamond (1/4 ct. t.w.) Hoop Earrings in 14k White Gold, Created for Macy's
      Black Friday Special
      $2,800.00
      Sale $754.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • Viola by EFFY® Pink Amethyst (7-3/4 ct. t.w.) and Diamond Accent Pendant Necklace in 14k Rose Gold
      Black Friday Special
      $1,640.00
      Sale $397.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (4)
    • EFFY Blue Topaz (4-3/4 ct. t.w.) and Diamond Accent Ring in 14k Gold
      Black Friday Special
      $1,500.00
      Sale $404.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Mosaic By EFFY Blue Topaz (3-1/4 ct. t.w.) and Diamond Accent Pendant Necklace in 14k Gold
      Black Friday Special
      $1,800.00
      Sale $484.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (3)
    • EFFY® Blue Topaz (6-3/8 ct. t.w.) & Diamond (1/10 ct. t.w.) Ring in 14k White Gold
      Black Friday Special
      $2,300.00
      Sale $538.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • EFFY® Watercolors Multi-Sapphire (1-3/8 ct. t.w.) and Diamond (1/2 ct. t.w.) Ring in 14k Gold, Created for Macy's
      Black Friday Special
      $3,600.00
      Sale $1,003.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (4)
    • Amoré by EFFY® Certified Ruby (2-1/5 ct. t.w.) & Diamond (1/3 ct. t.w.) Drop Earrings in 14k Gold
      Black Friday Special
      $3,050.00
      Sale $820.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • Brasilica by EFFY Emerald (1-3/8 ct. t.w.) and Diamond (1/3 ct. t.w.) Statement Ring in 14k Gold
      Black Friday Special
      $3,200.00
      Sale $928.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (11)
    • Brasilica by EFFY Emerald (2-1/5 ct. t.w.) and Diamond (1/2 ct. t.w.) Flower Ring in 14k White Gold, Created for Macy's
      Black Friday Special
      $3,700.00
      Sale $1,048.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • Mosaic by EFFY Multi-Stone (6-7/8 ct. t.w) and Diamond (1/10 ct. t.w.) Mosaic Ring in 14k Gold
      Black Friday Special
      $2,650.00
      Sale $715.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Duo by EFFY® Diamond Bangle Bracelet (3-1/6 ct. t.w.) in 14k Yellow and White Gold
      Black Friday Special
      $12,500.00
      Sale $3,478.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • Watercolors by EFFY Multi-Gemstone (3 ct. t.w.) and Diamond (3/8 ct. t.w.) Statement Ring in 14k Gold, Created for Macy's
      Black Friday Special
      $3,900.00
      Sale $1,048.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • EFFY® Viola Amethyst (3-1/2 ct. t.w.) and Diamond Accent Drop Earrings in 14k Rose Gold
      Black Friday Special
      $1,368.00
      Sale $367.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Amoré by EFFY® Ruby (1-5/8 ct. t.w.) and Diamond (1/3 ct. t.w.) Circle Pendant Necklace in 14k Rose Gold, Created for Macy's
      Black Friday Special
      $3,000.00
      Sale $808.99
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Duo by EFFY® Diamond Wrap Ring (1-1/4 ct. t.w.) in 14k Yellow and White Gold
      Black Friday Special
      $4,500.00
      Sale $1,258.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Royalé Blue by EFFY® Sapphire (1-3/4 ct. t.w.) & Diamond (1/3 ct. t.w.) Pendant Necklace in 14k White Gold
      Black Friday Special
      $2,700.00
      Sale $727.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • EFFY® Citrine (6-1/2 ct. t.w.) & Diamond (1/8 ct. t.w.) Ring in 14k Gold
      Black Friday Special
      $1,860.00
      Sale $502.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Amoré by EFFY® Certified Ruby (2 ct. t.w.) and Diamond (1/4 ct. t.w.) Ring in 14k Gold
      Black Friday Special
      $3,560.90
      Sale $862.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Bordeaux by EFFY Multi-Stone (10-9/10 ct. t.w.) and Diamond Accent Flower Drop Earrings in 14k Rose Gold
      Black Friday Special
      $3,050.00
      Sale $820.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • Classique by EFFY® Diamond Loop Collar Necklace (1-3/4 ct. t.w.) in 14k Gold & White Gold
      Black Friday Special
      $8,500.00
      Sale $2,398.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • EFFY® Multi-Gemstone (3-1/2 ct. t.w.) and Diamond (1/8 ct. t.w.) Ring in 14k Gold
      Black Friday Special
      $2,053.00
      Sale $553.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • 2 colors
      Trio by EFFY Diamond Pavé Collar Necklace (1-1/3 ct. t.w.) in 14k White, Yellow and Rose Gold
      Black Friday Special
      $8,000.00
      Sale $2,308.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • EFFY® Tanzanite Royalé Tanzanite (1-1/8 ct. t.w.) and Diamond (1/3 ct. t.w.) Ring in 14k White Gold, Created for Macy's
      Black Friday Special
      $3,100.00
      Sale $835.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • Extended Sizes
      Brasilica by EFFY® Emerald (1-1/2 ct. t.w.) and Diamond (1/2 ct. t.w.) Ring in 14k Gold
      Black Friday Special
      $3,500.00
      Sale $943.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (3)
    • Balissima by EFFY Multicolor Ruby Band Ring (3-9/10 ct. t.w.) in Sterling Silver
      Black Friday Special
      $935.90
      Sale $253.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (3)
    • EFFY® Bordeaux Rhodolite Garnet (1-1/10 ct. t.w.) and Diamond (1/8 ct. t.w.) Stud Earrings in 14k Rose Gold
      Black Friday Special
      $1,316.00
      Sale $373.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (4)
    • Extended Sizes
      Royale Bleu by EFFY Sapphire (1-9/10 ct. t.w.) and Diamond (1/3 ct. t.w.) Oval Ring in 14k White Gold
      Black Friday Special
      $4,290.00
      Sale $1,042.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (11)
    • Signature by EFFY® Multi-Gemstone (1-1/6 ct. t.w.) & Diamond (1/3 ct. t.w.) Leopard Pendant Necklace in 14k Gold
      Black Friday Special
      $3,550.00
      Sale $958.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Royalé Blue by EFFY® Sapphire (2-5/8 ct. t.w.) and Diamond (1/8 ct. t.w.) Stud Earrings in 14k White Gold
      Black Friday Special
      $4,020.90
      Sale $976.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • EFFY® Ocean Bleu Blue Topaz Three-Stone Ring (17-3/8 ct. t.w.) in 14k Gold
      Black Friday Special
      $2,553.00
      Sale $688.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • Brasilica by EFFY Emerald (1-1/6 ct. t.w.) and Diamond (3/8 ct. t.w.) Ring in 14k Gold, Created for Macy's
      Black Friday Special
      $3,600.00
      Sale $994.99
      Free ship at $0
      Enjoy Free Shipping on all orders! See exclusions.
      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Amoré by EFFY® Certified Ruby (2-1/5 ct. t.w.) and Diamond (1/8 ct. t.w.) Ring in 14k Gold, Created for Macy's
      Black Friday Special
      $3,650.00
      Sale $982.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (2)
    • EFFY® Multi-Gemstone Statement Ring (3-3/4 ct. t.w.) in 14k Gold
      Black Friday Special
      $1,421.00
      Sale $382.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
      (1)
    • 2 colors
      Classique by EFFY® Diamond Bangle Bracelet (1-3/4 ct. t.w.) in 14k Gold & White Gold
      Black Friday Special
      $8,500.00
      Sale $2,458.99
      Free ship at $0
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      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
    • Amoré by EFFY® Certified Ruby (3/4 ct. t.w.) and Diamond (1/2 ct. t.w.) Ring in 14k Rose Gold, Created for Macy's
      Black Friday Special
      $3,200.00
      Sale $862.99
      Free ship at $0
      Enjoy Free Shipping on all orders! See exclusions.
      Free ship at $0
      Bonus Value $200
      24.99 with any purchase. Available at checkout
      Bonus Value $200
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