You might already be aware that Macy’s carries top skin care and hair care brands. But did you know that we also offer IT Cosmetics, a line beloved for its skin-calming makeup and skin care products, too?
That’s right! You’ll find best-sellers like IT Cosmetics CC cream, beauty insider faves like IT Cosmetics mascaras (both Lash Blowout and Superhero), plus skin care superstars like Confidence in a Cream Hydrating Moisturizer, all in one place.
With so many favorites from this brand, you might not know where to begin with IT Cosmetics. That’s why we’ve put together a little basic info to point you in the right direction. Let’s get started.
What’s IT All About?
IT Cosmetics was founded in 2008 by Jamie Kern Lima, who struggled to find makeup suitable for her Rosacea-prone skin. As a result, IT Cosmetics foundation and CC cream formulations were developed to cover beautifully while helping to prevent irritations on even the most sensitive skin types.
IT Cosmetics concealer, face powder, foundation and CC cream are all designed to help hide imperfections, in skin colors that span every shade. They help hydrate, treat and soothe skin at the same time, too.
If you’re going to start with only one product, make it the award-winning IT Cosmetics CC cream.
There are three full-coverage CC (short for “color correcting”) cream formulas to choose from including Illumination, Oil-Free Matte and the original formula. Each one is infused with brightening ingredients, anti-aging serum and high SPF+ sunscreen.
There’s also a brand-new Nude Glow Lightweight CC cream that helps provide medium coverage with all the same skin-improving qualities of the original.
Once you find the formula that works for you, consider upgrading to IT Cosmetics brushes. These cruelty-free, pro-hygienic brushes help deliver smooth and even product application while helping to blur and buff out imperfections.
If you fall in love with IT Cosmetics foundation—and you will—you’ll want to try the brand’s skin care essentials. These include a range of cleansers, moisturizers, toners, eye creams and serums. Choose the ones best for your skin type, then use them regularly to ensure a healthy and supple canvas that allows your makeup to glide on seamlessly.
Finally, dress up your look while giving lips and eyes a boost. Macy’s offers hydrating lipsticks, balms, eyeshadows, eyeliners and mascaras from IT Cosmetics to create a look that’s all you.
Now you’re ready to get your glow on with IT Cosmetics from Macy’s.