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IT Cosmetics

What are IT Cosmetics? IT Cosmetics is a cruelty-free makeup brand developed with the input of plastic surgeons to create makeup and skincare products to help combat skin concerns. 

1. Start with a good foundation. Even out your complexion using your favorite formulation of face makeup. Looking for foundation? Take your pick of sheer BB creams, medium coverage powders and full-coverage liquid foundations. The best part? Each one is buildable to help make it easy to get your desired results. Need extra coverage? Wear concealer to help diminish the appearance of dark circles, blemishes and redness. Creamy concealers are easier to blend when warmed up using your fingers.

2. Experiment with color. Whether you love the “no makeup” makeup look or prefer a full face including contour and highlight, IT Cosmetics has you covered. Discover blush, eye shadow and lip color in neutral shades, bold colors and on-trend finishes. From blendable browns to pops of pink to blazing reds, there’s something for every preference.

3. Get the tools of the trade. Build a great collection of makeup brushes and tools from IT Cosmetics. Discover makeup brushes for the face, eyes and lips. Think foundation and kabuki brushes to blend your face makeup, 4-in-1 shadow and liner brushes to tackle any eye look, and tapered lip brushes to perfect your pout.

4. IT helps you get the skin you want. IT Cosmetics designs their skincare products to help combat common skin concerns. From rosacea to fine lines and wrinkles to hyperpigmentation and more, the brand has skincare products to help battle these issues. Expect to find cleansers, moisturizers and serums to explore. Build these products into your existing skincare routine.

Hey, IT girl! Shop for IT Cosmetics including makeup and skincare products at Macy’s.

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  • 76 items in IT Cosmetics

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    • 7 colors
      IT Cosmetics Your Skin But Better CC+ Cream SPF 50+, 1.08 fl. oz.
      $38.00
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      Free Selfie Light with any $45 cosmetics purchase
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      (1992)
    • IT Cosmetics Confidence In A Cream Moisturizer, 2 fl. oz.
      $48.00
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      (93)
    • IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7
      $48.00
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      (57)
    • more colors available
      It Cosmetics Your Bye Bye Uneven Skintone Collection
      $15.00 - 48.00
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      (2631)
    • more colors available
      It Cosmetics Your Bye Bye Pores Collection
      $15.00 - 48.00
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      (2652)
    • more colors available
      It Cosmetics Your Bye Bye Redness Collection
      $15.00 - 48.00
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      (2457)
    • 2 colors
      IT Cosmetics Your Skin But Better CC+ Cream SPF 50+, 12 ml, Travel Size
      $15.00
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      (76)
    • more colors available
      It Cosmetics Your Top 5 Bestsellers
      $24.00 - 38.00
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      (3596)
    • IT Cosmetics Bye Bye Makeup 3-in-1 Hydrating, Anti-Aging, Makeup Removing Micellar Wipes, 25-Pk.
      $14.00
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      (24)
    • more colors available
      It Cosmetics Your Bye Bye Dark Circles Collection
      $10.00 - 38.00
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      (740)
    • more colors available
      It Cosmetics Your Bye Bye Dry Skin Collection
      $12.00 - 48.00
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      (1418)
    • more colors available
      It Cosmetics Confidence Collection
      $12.00 - 48.00
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      (833)
    • 6 colors
      IT Cosmetics Your Skin But Better CC+ Illumination SPF 50+, 1.08 fl. oz.
      $38.00
      Free gift with purchase
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      (340)
    • IT Cosmetics Bye Bye Under Eye Concealer, 0.11 fl. oz, Travel Size
      $10.00
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      (21)
    • 6 colors
      IT Cosmetics Bye Bye Under Eye Concealer, 0.28 fl. oz.
      $24.00
      Free gift with purchase
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      (453)
    • 11 colors
      It Cosmetics Your Bye Bye Sparse Brows Collection
      $12.00 - 24.00
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      (618)
    • IT Cosmetics It's Your Brush Love Instant Brush Cleaner Mini, 1-oz.
      $12.00
      Free gift with purchase
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      (3)
    • 10 colors
      IT Cosmetics No-Tug Anti-Aging Gel Eyeliner, Waterproof
      $22.00
      Free gift with purchase
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      (268)
    • 7 colors
      IT Cosmetics Your Skin But Better CC+ Airbrush Perfecting Powder SPF 50+
      $35.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      Free shipping & returns
      (97)
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
      $24.00
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      (560)
    • IT Cosmetics Tightline 3-in-1 Black Primer Eyeliner Mascara Deluxe Mini
      $10.00
      Free gift with purchase
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      (11)
    • IT Cosmetics Confidence In A Cream Moisturizer, Travel Size
      $16.00
      Free gift with purchase
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      Free gift with purchase
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      (499)
    • IT Cosmetics Bye Bye Pores Pressed Powder
      $29.00
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      (127)
    • 6 colors
      IT Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain
      $20.00
      Free gift with purchase
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      (151)
    • IT Cosmetics Brow Power Universal Eyebrow Pencil
      $24.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      (299)
    • 3 colors
      IT Cosmetics Bye Bye Redness Neutralizing Correcting Cream, 0.37 fl. oz.
      $32.00
      Free gift with purchase
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      (245)
    • IT Cosmetics Confidence In An Eye Cream, 0.5 fl. oz.
      $38.00
      Free gift with purchase
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      (134)
    • IT Cosmetics Bye Bye Pores Poreless Finish Airbrush Powder, 0.23 oz
      $24.00
      Free gift with purchase
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      (165)
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara, Travel Size
      $12.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      (2)
    • 7 colors
      IT Cosmetics Confidence In A Compact Solid Serum Foundation with SPF 50+
      $38.00
      Free gift with purchase
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      (455)
    • 6 colors
      IT Cosmetics Bye Bye Under Eye Concealing Pot, 0.17-oz.
      $28.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
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      Free shipping & returns
      (60)
    • 5 colors
      IT Cosmetics Brow Power Waterproof Perfector Pencil
      $24.00
      Free gift with purchase
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      Free shipping & returns
      (79)
    • IT Cosmetics Confidence In A Cleanser, 5 fl. oz.
      $28.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
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      Free shipping & returns
      (59)
    • 4 colors
      IT Cosmetics Bye Bye Under Eye Eyelift In A Tube, 0.19 oz
      $29.00
      Free gift with purchase
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      (37)
    • 5 colors
      IT Cosmetics Blurred Lines Smooth-Fill Lipstick, A Macy's Exclusive
      $24.00
      Free gift with purchase
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      (77)
    • 2 colors
      IT Cosmetics Je Ne Sais Quoi Lip Treatment
      $24.00
      Free gift with purchase
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      (91)
    • 9 colors
      IT Cosmetics Your Lips But Better Lip Liner, Primer and Long-Wear Stain
      $20.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      (43)
    • 7 colors
      IT Cosmetics Celebration Foundation Illumination
      $35.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      (155)
    • IT Cosmetics Superhero 4-in-1 Shadow and Liner Brush
      $29.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
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      Free shipping & returns
      (17)
    • 7 colors
      IT Cosmetics Celebration Foundation
      $35.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
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      Free shipping & returns
      (224)
    • IT Cosmetics Bye Bye Lines Serum, 1 oz
      $58.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      (150)
    • IT Cosmetics Brow Power Universal Eyebrow Pencil, Travel
      $12.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
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      Free shipping & returns
      (22)
    • IT Cosmetics Naturally Pretty Essential Matte Luxe Transforming Eyeshadow Palette
      $28.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      (31)
    • 3 colors
      IT Cosmetics Confidence In Your Glow 3-in-1 blush, bronzer and highlighter
      $32.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
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      Free shipping & returns
      (80)
    • 7 colors
      IT Cosmetics Your Skin But Better CC+ Airbrush Perfecting Powder Illumination SPF 50+
      $35.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
      Free Shipping & Returns with any Beauty Purchase
      Free shipping & returns
      (35)
    • IT Cosmetics Your Most Beautiful You Anti-Aging Palette
      $38.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      (89)
    • 3 colors
      IT Cosmetics Ombré Radiance Blush
      $24.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      (46)
    • IT Cosmetics Heavenly Luxe Wand Ball Powder Brush #8
      $48.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
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      Free shipping & returns
      (19)
    • 7 colors
      IT Cosmetics Brow Power Super Skinny Pencil
      $24.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
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      (82)
    • 3 colors
      IT Cosmetics Bye Bye Redness Erasing Correcting Powder
      $38.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
      Free Shipping & Returns with any Beauty Purchase
      Free shipping & returns
      (14)
    • IT Cosmetics Heavenly Luxe Dual Airbrush Concealer Brush #2, A Macy's Exclusive
      $24.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
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      (33)
    • IT Cosmetics Tightline 3-in-1 Black Primer Eyeliner Mascara Waterproof
      $24.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
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      Free shipping & returns
      (56)
    • IT Cosmetics Your Skin But Better CC+ Bronzer SPF 50+, 1.08 fl. oz.
      $38.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
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      Free shipping & returns
      (59)
    • IT Cosmetics Hello Lashes 5-in-1 Mascara
      $24.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
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      Free shipping & returns
      (161)
    • IT Cosmetics Superhero 24HR Waterproof Easy Glide Liquid-Gel Super Liner
      $24.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
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      (45)
    • 7 colors
      IT Cosmetics Vitality Lip Flush Butter Gloss
      $24.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
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      Free shipping & returns
      (27)
    • IT Cosmetics Confidence In A Cleanser, 1 fl. oz, Travel Size
      $12.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
      Free Shipping & Returns with any Beauty Purchase
      Free shipping & returns
      (66)
    • IT Cosmetics Ombré Radiance Bronzer
      $34.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
      Free Shipping & Returns with any Beauty Purchase
      Free shipping & returns
      (24)
    • IT Cosmetics Heavenly Luxe French Boutique Blush Brush #4
      $34.50
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
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      Free shipping & returns
      (14)
    • IT Cosmetics Heavenly Luxe Airbrush Powder & Bronzer Brush #1, A Macy's Exclusive
      $48.00
      Free gift with purchase
      Free Selfie Light with any $45 cosmetics purchase
      Free gift with purchase
      Free shipping & returns
      Free Shipping & Returns with any Beauty Purchase
      Free shipping & returns
      (20)
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