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Natural Makeup

The natural makeup movement is here, and it’s here to stay. Explore makeup made with the natural ingredients you want without those extra ingredients you don’t—they’re all paraben, phthalate and sulfate-free.

Where do you start your natural makeup journey? Stock up on skincare infused with natural ingredients like soothing essentials oils, detoxifying charcoal, nourishing avocado, brightening lemon and more. Put together a skincare regimen including a cleanser, mask, peel, moisturizer, serum and sunscreen. There’s an option for every skin type and skin concern.

After you’ve perfected your canvas, it’s time to focus on natural makeup. Let’s start with beauty products for the face. Even out your complexion using a foundation or tinted moisturizer. From light coverage to full-coverage, there are liquid, powder and cream foundations to match your preference. If you want a complete line of face makeup, then go ahead and pick up concealer, contour, blush and highlighter.

Want to play up the eyes? Shift your focus on eye makeup including eye shadow, eyeliner, mascaras, eyebrow pencils and more. Pick up eye shadow palettes infused with ingredients like Amazonian clay, caffeine and antioxidants. And don’t forget your lips. Whether it’s a lip balm, lipstick or lipgloss, natural lip products focus on hydration. You’ll find lots of lip products infused with natural picks like coconut oil, peppermint, aloe and beeswax.

Hey, natural woman! Shop for natural makeup and natural skincare products from your favorite brands, at Macy’s.

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  • Natural Beauty, The Ingredients You Want Without The Extras You Dont
  • Out with The Bad, Parabens, Phthalates, Sulfates
  • 824 items in Natural Beauty

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    • Receive a Free The Chok Chok Green Tea Sheet Mask with any Trend Beauty purchase
      $3.00 - 28.00
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      (45)
    • TONYMOLY The Chok Chok Green Tea Watery Collection
      $21.00 - 28.00
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      (8)
    • TONYMOLY Sheet Mask Collection
      $3.00 - 5.50
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      (208)
    • Origins 6-Pc. Best Sellers Skin Set (A $73 Value!)
      A $73.00 value
      Only $29.00
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    • Origins Dr. Weil Mega-Mushroom Relief & Resilience Collection
      $34.00 - 74.00
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    • Dr. Andrew Weil for Origins Mega-Mushroom Collection
      $33.00 - 74.00
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    • Origins Plantscription Anti-Aging Power Serum, 1.6 fl. oz.
      $78.00
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      (2590)
    • Origins Plantscription Powerful Lifting Cream
      $35.00
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      (69)
    • Sunday Riley 2-Pc. Flash Fix Set
      $28.00
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    • Origins Ginger Souffle Whipped Body Cream, 250 ml
      A $43.00 value
      Only $22.00
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    • TONYMOLY Tako Pore Collection
      $3.50 - 23.00
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    • Origins Clear Improvement Charcoal Honey Mask To Purify & Nourish
      $34.00
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      (11)
    • Origins Original Skin Matte Moisturizer With Willowherb, 1-oz.
      $20.00
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      (54)
    • Origins Dr. Weil Mega-Mushroom Relief & Resilience Soothing Treatment Lotion Limited Edition Size, 13.5 fl. oz.
      A $68.00 value
      Only $51.00
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      (554)
    • Burt's Bees Hydrating Sheet Mask
      $3.00
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      (38)
    • Origins Original Skin Matte Moisturizer With Willowherb, 1.7-oz.
      $35.00
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      (54)
    • Burt's Bees Rejuvenating Eye Masks
      $3.00
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    • Burt's Bees Moisturizing Lip Mask
      $3.00
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      (32)
    • Peter Thomas Roth Potent-C Power Serum, 1-oz.
      $95.00
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      (30)
    • Sunday Riley Good Genes All-In-One Lactic Acid Treatment, 1.7 fl. oz.
      A $175.00 value
      Only $158.00
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      (8)
    • Origins 5-Pc. Gingery Goodness Set
      A $83.00 value
      Only $65.00
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      (2)
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      bareMinerals Foundation Finder
      $29.00 - 34.00
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      (2914)
    • Sunday Riley Good Genes All-In-One Lactic Acid Treatment, 1 fl. oz.
      $105.00
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      (11)
    • TONYMOLY Master Lab Sheet Mask Collection
      Your Choice $4.00
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    • Korres Wild Rose 15% Vitamin C Spotless Serum
      $75.00
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    • Korres Wild Rose Vitamin C Brightening Sleeping Facial, 40 ml
      $48.00
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      (1)
    • Burt's Bees Purifying Sheet Mask
      $3.00
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      (44)
    • 15 colors