[This review was collected as part of a promotion.] This mattress pad is great, very comfortable, it helps make a very firm mattress more tolerable. The mattress pad came packed very well, and wrapped very tightly. The mattress pad unfurled very quickly it was ready for use within a matter of minutes. Like I said, the mattress pad is very squishy and very comfortable. Are used to wake up with soreness from my uncomfortable mattress, but after using this for a few days that has changed. The mattress pad is made with high-quality memory foam, that forms to your body when you lay on it. Much higher quality than other brands I've tried. As for the cooling affect, I haven't experienced it. I was very excited about that feature, and I was eager to try it but I just don't feel like there is a cooling effect. The mattress pad itself is blue in color, so I assumed the cooling affect would be there, but I didn't feel it. I would definitely recommend this mattress pad to anybody suffering from a very firm, uncomfortable mattress. It makes for a 100 times better sleeping experience.