• American Crew - Forming Cream, 1.75-oz.
American Crew - Forming Cream, 1.75-oz.

Forming Cream, 1.75-oz., from PUREBEAUTY Salon & Spa

Limited-Time Special
Direct from vendor. Usually ships within 4 business days.
Product Details

Medium hold with medium shine. Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

  • How to use:
  • Work a small amount evenly through damp or dry hair and style as desired

Web ID: 5496638

Customer Reviews

136 Reviews
5 Stars
4 Stars
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1 Star
User Images
    Mike from Philly
    Aug 05, 2022
    American Crew Forming Cream *****

    I'm very pleased with the cream, it goes on nicely and makes my hair shine like when I was younger, and keeps the hold. (that I have to learn how to do) The cream doesn't cake up in my hair like some of the other products I tried where I saw little flakes on my comb afterwards (Gross) never had dandruff so I was not pleased. I will buy the American Crew forming cream again, and check out the other products they have as well !

    Customer review from americancrew
    Kevin R
    Aug 03, 2022
    Great Medium Hold product

    This product provides a reliable hold and low shine. Been using for several years.

    Customer review from americancrew
    Jul 12, 2022
    Worth it

    Getting it from the AC website has been the best thing. Its better quality even and cheaper than getting from the salon.

    Customer review from americancrew
    Jul 06, 2022

    Good product but unfortunately, I just experienced "shrinkflation".

    Customer review from americancrew
    Response from americancrew
    Jul 27, 2022

    Jul 01, 2022
    Nice product

    I know that this is a men's product, but I do use them. This has a good hold to my very short hair. I like that it's easy to come out of the puck. The smell is nice also. It goes in my hair easily and I can style it the way I want.

    Customer review from americancrew
    Jun 05, 2022
    Incentivized Review
    This stuff works incredibly

    This stuff works incredibly good for my hair i can style in any way slinckex back comb over and holds all day and last a long time

    Customer review from influenster.com
    May 30, 2022
    Been using Forming Cream for a long time!

    Have used Forming Crème for many years and love the hold I get. My hair is thick and I keep it at about 3” length.

    Customer review from americancrew
    May 22, 2022
    Incentivized Review
    It smelled really nice

    It smelled really nice and didn't leave my face all greasy, I changed what product after I used this for first time and have been using it since

    Customer review from influenster.com