Stunning color just as pictured. The color is a beautiful aqua and is so soft and soothing. My pictures are not in the best light. The color is as pictured. The embroidery was skillfully done. I always wash new towels before using and these came out the dryer soft, fluffy with no pilling or raveling. I've always appreciated Avanti quality. The towels work well with the shower curtain and rug which are ever so slightly bluer. A very pretty combination! This is a hit!