I find every other brand to be very plain and boring. That's why I love Avanti and have been a fan of this brand for years. I find that the style and the quality of the material surpasses all others. It's almost like a velour. Very rich looking. I also love the modern look of these towels. My only wish is that they would come out with new patterns and colors more often. I miss pastels, and I think a nice light orange or peach color would also be especially nice. As far as luxurious guest towels, I don't think any other brand comes close.