I have thick curly hair, and I’ve searched far and wide for a hair product that will tame my hair. Baxter’s Hard Cream Pomade is it! I’ve always struggled with curly hair and not being able to slick it back. I’ve tried all kinds of gels, clays, sprays, and pastes, and nothing seemed to work. Gels work the worst because it always leaves my hair wet and accentuates my curls which is what I don’t want. Baxter’s cream is the miracle hair product I’ve been searching for. I’ve ordered it many times, and it has not disappointed me. I can’t speak to the formula changes, although the previous version had more natural ingredients. Maybe they decided to cut costs. Regardless, the cream still works. My hair can get super dry, and this cream not only moisturizes it but it also slicks back my thick curly hair to the point you’d think I had straight hair! Mind you, I don’t use any hair straighteners or chemicals. My hair is all-natural, and this cream works very well with my hair. I can put it on with confidence anytime I go out, knowing that my hair will look great. I will say while the hold is relatively strong, it’s not super strong. Since my hair is super thick and curly, it does need some backup. What’s the secret? Add some hair powder and holding spray, and you’re good to go. A trifecta cocktail that will make you look like 100 bucks! This non-sticky cream is excellent for curly hair.