• Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
  • Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
Benefit Cosmetics - POWmade Brow Pomade
$23.00
Details
Current selected color: Shade 2 (warm golden blonde)
$23.00
Details
In stock: Usually ships within 2 business days.
Product Details

POWer to your brows! Take control of your brows with this 36-hour* full-pigment brow pomade! POWmade Brow Pomade glides on POWerful color and pairs perfectly with Benefit Cosmetics' Dual-Ended Angled Eyebrow Brush (sold separately) for controlled, precise application. The creamy feeling, waterproof,** non-drying*** formula allows you to fill, sculpt and define brows with natural-looking depth and dimension. The built-in brush wiper ensures the perfect amount of pomade on your brush to create clean lines and shape brows with precision.

  • Product Size: 0.17-oz.
  • WHAT IT DOES:
  • Full-pigment brow pomade available in eight versatile shades
  • 36-hour* brow pomade fills, sculpts and defines brows
  • Waterproof,** smudge-proof** formula won't dry out***
  • Built-in brush wiper for clean, controlled application
  • HOW TO USE:
  • Dip your Dual-Ended Angled Eyebrow Brush (sold separately) into jar, then wipe off excess product on built-in brush wiper
  • Stroke onto brows and blend with spoolie
  • Keep jar tightly closed when not in use
  • Beauty Tip: Use a lighter shade of Precisely, My Brow Pencil (sold separately) to add hair-like strokes to the front of your brow for a natural-looking ombré effect
  • RESULTS:
  • 97% said it provides ultra-pigmented color****
  • 94% said color stays true all day****
  • 96% said it creates dimension and depth****
  • 96% said built-in brush wiper ensures the perfect amount of product****
  • *Based on instrumental tests on 20 women
  • **Based on instrumental tests on 21 women
  • ***When stored with the container cap properly sealed, the formula will not dry in container for up to 6 months
  • ****Based on self-evaluation by 106 women after 1 week
  • Book a brow appointment near you

Web ID: 11828011

Customer reviews

1992 Reviews
5 Stars
1536
4 Stars
366
3 Stars
70
2 Stars
8
1 Star
12
Customer images
    blazieg
    Jan 11, 2023
    from United States
    Works Great!

    I would overall recommend this product! Very easy to use once you get the hang of it. My only complaint is that you really need to get the brush that Benefit sells for this product with the spoolie, and it can take around 6 minutes to do your brows once you get the hang of it! Overall, love!

    Customer review from benefitcosmetics.com
    Mur
    Dec 29, 2022
    from Texas
    Terrible product.

    Eyebrows look painted on. The worst product I have ever used. Used Brow Zings for many years & loved it went to buy more at Ulta & found out they quit making it.

    Customer review from benefitcosmetics.com
    cathouse
    Dec 06, 2022
    from Lexington, KY
    Love love love!

    I'm so glad they came out with a new design and packaging. I feel like the formula will be less likely to dry out now. The grooves on the inside to wipe off the excess product is innovative and effective, too! So much better!

    Customer review from benefitcosmetics.com
    Lukasg
    Dec 02, 2022
    first time used

    I loved it, it's very easy to blend, I'm very bad at painting my eyebrow and I loved it

    Carm
    Nov 15, 2022
    Benefit brow pomade

    Love the product but it came without the brow brush.

    sarahg647
    Nov 15, 2022
    from United States
    Natural blonde boost

    This product gives my very blonde eye brows just a subtle bit of color. I like the gel-like pomade. It's easy to use and goes on smoothly.

    Customer review from benefitcosmetics.com
    vivianp14
    Nov 08, 2022
    from San Francisco, CA
    Good for brow beginners

    I am not an expert when it comes to brows. The texture of this product makes it easy to play and experiment with. It's pretty fool proof. That being said, the flip side is that it doesn't really set, so you have to be careful because if you touch it it may smear.

    Customer review from benefitcosmetics.com
    namesalykbye
    Oct 15, 2022
    from Jacksonville, FL
    I won't use anything else

    I started using brow pomade when everyone else was using them in 2017 and I for sure still use it but my brows aren't as dark as they were back then lol those 2017 brows were so bold. This stuff is so pigmented and helps me fill in my brows so nicely I love it!

    Customer review from benefitcosmetics.com
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