I began my subscription to Ipsy recently, feeling out of place because I am significantly older than their target audience. Through that I've received many different primers. Benefit Cosmetics Hydrating Primer leaves the competition in its rear view mirror. It feels luxuriously moisturizing immediately upon application, which, in turn, improves the evenness of your foundation. My makeup looks as good at 5pm as it did at 8am when I applied it. I can't imagine a product that would be better than this. It is everything you could ask for, an more, in that beautiful little tube!