A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook 'n' Roll brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
- How to apply:
- Start with the wand held horizontally with the tip of the curve pointing downward.
- Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
- Beauty Tip:
- • For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening mascara on top. It's sexy drama beyond belief!
- Benefit Cosmetics is the #1 prestige makeup brand in Mascara in the US.*
- *Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Department/Specialty, Makeup Dollar Sales, Jan 2018 – Mar 2018
- SIZE 0.30 oz / 8.5 g
- Savings based on offering prices, not actual sales
- Web ID: 10458102