It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Curl Power!

• 97% said it visibly lifts lashes*
• 87% said it gives long-lasting curl*
• 94% said eyes look more wide open*
• *consumer panel survey on 31 women after 4 weeks
• How to use:
• Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
• Easy-to-remove
• Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
• Water-resistant
• Ink black
• Beauty Tip:
• For super curl AND length, apply roller lash first to curl & lift your lashes then layer they're real! lengthening mascara on top. It's sexy drama beyond belief!
• Benefit Cosmetics is the #1 prestige makeup brand in Mascara in the US.*
• *Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Department/Specialty, Makeup Dollar Sales, Jan 2018 – Mar 2018