I bought the shade Pale Pink. It's very pigmented, you don't need a lot. Since I have no obvious cheekbones, I put it on the apples of my cheeks and blend back. Gives you a pretty and natural flush. You don't need a lot, which I found out the hard way....I've been putting a little dab on the back of my hand, to warm it, the apply sparingly with a foundation brush. It looks great on bare skin or over foundation. My skin is normal and it's very long lasting on me. Sometimes I add a little powder blush, or a touch of highlighter over it, but it works great on its own. Also makes a nice subtle lip color, which is an idea I got from a Bobbi Brown video. I am thinking of getting a peachier shade as well.