The product can be applied with a synthetic brush or a finger. I use my finger, and the color is smooth, lightweight and very, very feminine. It is a pale pastel pink with a subtle iridescent sheen like the inside of a seashell. I even apply it as a highlighter on the tops of my cheekbones. It is long wearing but doesn't last as long as similar products designed specifically for extra long wear-that's the only reason I gave it 4 stars instead of 5.