I initially received a small version of this and didn't think much. Most lipsticks feel sticky and dry out my lips. When I tried this from the first time I fell in love, it moisturizes, doesn't bleed onto my teeth, feels great, in fact it doesn't feel like I'm wearing any lipstick at all. It stays in place for a rather long time and wears great if I choose to apply a shiny gloss over. My only drawback is COLORS - I want more colors, what they offer is great but the more the better, especially for fair complexions.