Bed & Bath Hair Care
  • COLOR WOW - Root Cover Up Medium Brown, 0.07-oz.
COLOR WOW - Root Cover Up Medium Brown, 0.07-oz.

COLOR WOW
Root Cover Up, 0.07-oz., from PUREBEAUTY Salon & Spa

Web ID: 6283629

$34.50

Current selected color: Medium Brown
Direct from vendor. Usually ships within 4 business days.
product details

COLOR WOW Root Cover Up Medium Brown instantly camouflages dreaded roots and regrowth in between salon appointments. With a mess-free, easy-to-apply formula, the innovative mineral powder touch-up contains multiple pigments that blend seamlessly with hair and deliver perfect, non-greasy coverage to leave you feeling confident. Housed in a mirrored palette with a dual-ended brush, simply apply to dry hair for color that is water and sweat resistant. Lasts until your next shampoo.

  • This is a Unisex product
  • Covers regrowth and roots between appointments
  • Precise application; no mess like sprays
  • Never stiff, sticky or waxy like mascaras and crayons
  • Looks completely natural; mimics hair's reflective qualities
  • Water-resistant formula; you can even swim in it
  • No waxes, dyes or parabens
  • Can also be used to fill in hairlines and cover gaps to create the look of thicker hair
  • Allure Best of Beauty Award Winner, plus winner of more than 30 other major beauty awards
  • How to use:
  • Apply to dry hair
  • Load up small end of brush with powder
  • Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out; do not use sweeping motion
  • Apply more powder as needed
  • To extend highlights, use side edge of small brush
  • Lightly dust off any excess powder with wide end of brush

Customer Reviews
4 Reviews
5 stars
3
4 stars
0
3 stars
1
2 stars
0
1 star
0
Daily Use Use as Treatment
Natural hold Lasting hold
    Marg
    Best Root Touch UP
    Dec 22, 2021

    For the weeks in between hair color, this product is the best root touch up ever.

    Best Root Touch UP
    by Marg

    For the weeks in between hair color, this product is the best root touch up ever.

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    Lupita
    Awesome
    Nov 16, 2020

    I been using this product for serval years between coloring my hair. It was so nice having this during our first shut down due to Covic.

    Awesome
    by Lupita

    I been using this product for serval years between coloring my hair. It was so nice having this during our first shut down due to Covic.

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    SavvyGuy
    Top 250 contributor
    Decent
    Aug 04, 2019

    I’m a male with thick hair and typical male balding. I also have alopecia areata and I purchased this primarily for those bald spots. The applicator for alopecia areata is very good if you can see the spots but it’s tough if spots are in back. I would not classy this as water proof. Overall it’s a four star product but I’m knocking it down because I only received on product when I ordered two. I called and got another sent but never received that either. I’ve had a recurring issue when ordering hair products from Macy’s. I’ll keep trying but I never seem to receive my full order of hair care products.

    Decent
    by SavvyGuy

    I’m a male with thick hair and typical male balding. I also have alopecia areata and I purchased this primarily for those bald spots. The applicator for alopecia areata is very good if you can see the spots but it’s tough if spots are in back. I would not classy this as water proof. Overall it’s a four star product but I’m knocking it down because I only received on product when I ordered two. I called and got another sent but never received that either. I’ve had a recurring issue when ordering hair products from Macy’s. I’ll keep trying but I never seem to receive my full order of hair care products.

    Top 250 contributor
    Was this helpful?
    Kim
    Wow Root Cover Up - Thank you Hair Gods!
    Jul 08, 2018

    I don't usually write reviews but because I love this hair product, I must share. I have used a similar product, and although the brand worked okay, the results from Wow just seem so much better to me, quality wise. The root cover up looks just like a compact with blush and a brush. I am in my mid forties, my hair is gray at the roots and sides of face. I have my hair professionally colored and highlighted, Wow Root Cover up comes into play when my grays start to come in. The color blends in naturally with my color and if your hair is thinning (like mine), this product is awesome to apply to the midsection of the scalp. It gives me a natural look and gives a nice boost to my thinning hair. Ugh...The product stays on until you wash your hair. The product will easily wash off if you get it on your skin. I have had no irritation. It will last a long time, for me at least 5 months. I don't go to the hairdresser as much as I normally would so it saves me money too!

    Wow Root Cover Up - Thank you Hair Gods!
    by Kim

    I don't usually write reviews but because I love this hair product, I must share. I have used a similar product, and although the brand worked okay, the results from Wow just seem so much better to me, quality wise. The root cover up looks just like a compact with blush and a brush. I am in my mid forties, my hair is gray at the roots and sides of face. I have my hair professionally colored and highlighted, Wow Root Cover up comes into play when my grays start to come in. The color blends in naturally with my color and if your hair is thinning (like mine), this product is awesome to apply to the midsection of the scalp. It gives me a natural look and gives a nice boost to my thinning hair. Ugh...The product stays on until you wash your hair. The product will easily wash off if you get it on your skin. I have had no irritation. It will last a long time, for me at least 5 months. I don't go to the hairdresser as much as I normally would so it saves me money too!

    Was this helpful?