I been using this product for serval years between coloring my hair. It was so nice having this during our first shut down due to Covic.

I’m a male with thick hair and typical male balding. I also have alopecia areata and I purchased this primarily for those bald spots. The applicator for alopecia areata is very good if you can see the spots but it’s tough if spots are in back. I would not classy this as water proof. Overall it’s a four star product but I’m knocking it down because I only received on product when I ordered two. I called and got another sent but never received that either. I’ve had a recurring issue when ordering hair products from Macy’s. I’ll keep trying but I never seem to receive my full order of hair care products.

I don't usually write reviews but because I love this hair product, I must share. I have used a similar product, and although the brand worked okay, the results from Wow just seem so much better to me, quality wise. The root cover up looks just like a compact with blush and a brush. I am in my mid forties, my hair is gray at the roots and sides of face. I have my hair professionally colored and highlighted, Wow Root Cover up comes into play when my grays start to come in. The color blends in naturally with my color and if your hair is thinning (like mine), this product is awesome to apply to the midsection of the scalp. It gives me a natural look and gives a nice boost to my thinning hair. Ugh...The product stays on until you wash your hair. The product will easily wash off if you get it on your skin. I have had no irritation. It will last a long time, for me at least 5 months. I don't go to the hairdresser as much as I normally would so it saves me money too!