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A true object of desire, Dior Rouge Dior comes with a new metallic couture case crafted with discreet details: for a touch of personal luxury, the inside of each cap is attired in the Rouge 999 shade, Dior's flamboyantly sexy signature. The voluptuous Rouge Dior formula provides 16 hours* of comfort without drying out the lips or color streaking, in both the matte and satin finish alike. It includes a unique combination of "lip care" ingredients that target optimal comfort and lasting hold. The formula is enriched with natural hydrating mango butter-along with Aroelat Samphira for its revitalizing action, ** the filling properties of hyaluronic acid spheres, combine for a volume effect on the surface and the lipid-restoring action of Lipelex™. "I created this Rouge Dior collection so women can choose and change shades to express themselves" —Peter Philips, Creative and Image Director of Dior Make-up