My boyfriend looks great in this shirt, although it took us going up a size to get it to fit around his chest. He is a pretty standard Medium, with an athletic build. We ended up with the 15.5/33/34, which fits around the chest, provides a good fit around his neck, and wasn't too loose. This was important because I really don't like baggy dress shirts and his suit is quite fitted as well. The color of HEMP is really a nude, very little pink tone.