Lush, luxurious color that lasts for 12 hours.* Keeps lips moisturized all day with a single swipe of long-lasting, high pigment color that's comfortable to wear and sumptuously soft. The formula is infused with moisture-enriched pigments that provide rich, lasting color and leave your lips feeling soft and smooth.

• New matte shades last 12 hours*
• Provides long-lasting moisturization
• Antioxidant Vitamin E shields from environmental assaults while Mango butter, Shea butter and Murumuru butter sooth and protect lips
• Color stays true all day
• Lips feel soft, smooth and moisturized
• Fade-free, feather-free
• Matte shades: Nude, Barely There, Coral Crush, Raspberry, Bold Red (Limited Edition)
• *Based on a US clinical study of 32 women by subject self-assessment after 12 hours.
• Savings based on offering prices, not actual sales
• Web ID: 1945137