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This professional cleanser gently and thoroughly cleans, sanitizes and conditions makeup brushes--both natural and synthetic.HOW TO USE MAKEUP BRUSH CLEANSER Dampen brushes and apply cleanser to brush hair. Use your fingers to work into a lather. Rinse well, then blot excess water with a paper towel and reshape the brush. Lay flat to dry.PRO TIPS Keep it clean.Professional makeup brushes should be cleaned once a week with Estee Lauder Makeup Brush Cleanser. Lay it down.Avoid drying brushes upright--dampness can cause bristles to spread and handles to crack. Instead, lay brush at edge of table with bristles pointing out to air dry completely.