IT Cosmetics
Drybar Lash Blowout Volumizing Mascara, 0.24 fl. oz.

  • IT Cosmetics - Lash Blowout Mascara, 0.24 fl. oz.
  • IT Cosmetics - Lash Blowout Mascara, 0.24 fl. oz.
  • IT Cosmetics - Lash Blowout Mascara, 0.24 fl. oz.
  • IT Cosmetics - Lash Blowout Mascara, 0.24 fl. oz.
  • IT Cosmetics - Lash Blowout Mascara, 0.24 fl. oz.
  • IT Cosmetics - Lash Blowout Mascara, 0.24 fl. oz.
  • IT Cosmetics - Lash Blowout Mascara, 0.24 fl. oz.

IT Cosmetics
Drybar Lash Blowout Volumizing Mascara, 0.24 fl. oz.

$26.00

Current selected color: Good Lash Day (black)
In stock: Usually ships within 2 business days.
product details

IT Cosmetics Drybar Lash Blowout Volumizing Mascara brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology of barrel hair brushes, this lengthening and volumizing mascara delivers separation between individual lashes, instant lift, and long-lasting volume.

  • WHAT IT DOES:
  • IT Cosmetics Lash Blowout mascara is innovative and bold, delivering 19 times your volume.*
  • The specially designed mascara brush is inspired by technology used for barrel hair brushes to separate and define individual lashes while creating the overall appearance of longer eyelashes.
  • Transparent polymers intensify the saturation of super black pigment for a dramatic lash look.
  • Biotin-infused formula promotes stronger, healthier-looking hair.
  • Easy-grip, soft-touch handle for effortless, precise application and control.
  • IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.
  • *Based on an instrumental study of 34 subjects age 25-40, over a period of 3 days.
  • 2020 Cosmetic Executive Women Beauty Awards, Makeup: Eye Product Prestige.
  • HOW TO USE:
  • For bold, clump-free, flake-free volume that lasts, place the mascara applicator at the base of your lashes, then wiggle and sweep up and through to the tips.
  • RESEARCH RESULTS:
  • 93% say product keeps lashes looking voluminous all day.**
  • 93% say product does not flake.**
  • **Based on a consumer panel study of 120 subjects age 18-59, over a period of 2 days.
  • USE WITH:
  • Bye Bye Under-Eye Concealer.
  • Web ID: 10015026
Customer Reviews
1034 Reviews
5 stars
687
4 stars
136
3 stars
86
2 stars
63
1 star
62
    Sexy lashes
    Jun 20, 2022

    Doesn’t clump or flake off. Love how it lengthens and gives volume to my lashes! It’s a little expensive but my eyes are one of my sexiest features so I like to play them up without fake lashes!!

    Customer review from itcosmetics.com
    Sexy lashes
    by 50 and Fabulous from Lady Lake, Florida

    Doesn’t clump or flake off. Love how it lengthens and gives volume to my lashes! It’s a little expensive but my eyes are one of my sexiest features so I like to play them up without fake lashes!!

    Customer review from itcosmetics.com
    Best mascara ever!
    Jun 20, 2022

    Love the little ball on the top! Makes it easy to do your bottom lashes and separate your top lashes

    Customer review from itcosmetics.com
    Best mascara ever!
    by Samm from DA La

    Love the little ball on the top! Makes it easy to do your bottom lashes and separate your top lashes

    Customer review from itcosmetics.com
    Ok but not amazing
    Jun 20, 2022

    Easy to use, but have used better. Good color, but doesn’t impart as much thickness as I’d hoped.

    Response from itcosmetics.com
    Jun 21, 2022

    Customer review from itcosmetics.com
    Ok but not amazing
    by Griffowner

    Easy to use, but have used better. Good color, but doesn’t impart as much thickness as I’d hoped.

    Response from itcosmetics.com
    Jun 21, 2022

    Customer review from itcosmetics.com
    Long not thick
    Jun 20, 2022

    [This review was collected as part of a promotion.] This is a great lengthening mascara. If you put on multiple layers to try to get thickness it starts to get a little clumpy. It also burns a little when I remove it.

    Response from itcosmetics.com
    Jun 21, 2022

    Customer review from itcosmetics.com
    Long not thick
    by Dayn from California

    [This review was collected as part of a promotion.] This is a great lengthening mascara. If you put on multiple layers to try to get thickness it starts to get a little clumpy. It also burns a little when I remove it.

    Response from itcosmetics.com
    Jun 21, 2022

    Customer review from itcosmetics.com
    Best Mascara I’ve Tried
    Jun 15, 2022

    Love this! Doesn’t smear or transfer to look like under eye bags by the end of the day, so stays like a waterproof mascara but comes off easily at night. I really like the volume and separation, and the tube itself is a fun little design!

    Customer review from itcosmetics.com
    Best Mascara I’ve Tried
    by Danielle J from North Carolina

    Love this! Doesn’t smear or transfer to look like under eye bags by the end of the day, so stays like a waterproof mascara but comes off easily at night. I really like the volume and separation, and the tube itself is a fun little design!

    Customer review from itcosmetics.com
    Not the blowout I was looking for.
    Jun 14, 2022

    I was sooo bummed when I started using my lash blowout mascara, because the small travel size I was given was literally my most favorite ever. But this was almost entirely different. It clumps, it flakes off, it dries almost like a crunchy waterproof mascara. I sure love the look of the tube though but sad to say I will not be using it.

    Response from itcosmetics.com
    Jun 14, 2022

    Customer review from itcosmetics.com
    Not the blowout I was looking for.
    by Jojo West from Portland Oregon

    I was sooo bummed when I started using my lash blowout mascara, because the small travel size I was given was literally my most favorite ever. But this was almost entirely different. It clumps, it flakes off, it dries almost like a crunchy waterproof mascara. I sure love the look of the tube though but sad to say I will not be using it.

    Response from itcosmetics.com
    Jun 14, 2022

    Customer review from itcosmetics.com
    best mascara I've ever used
    May 18, 2022

    I'm 52. Mascara is the one beauty product that I wear on a daily basis. Blowout makes my natural eyelashes look amazing. More importantly, it's the only mascara I've ever used that doesn't make me want to scratch my eyes out. I often forget that I have it on until I look in the mirror...and then WOW!

    Customer review from itcosmetics.com
    best mascara I've ever used
    by nurse mary from portland

    I'm 52. Mascara is the one beauty product that I wear on a daily basis. Blowout makes my natural eyelashes look amazing. More importantly, it's the only mascara I've ever used that doesn't make me want to scratch my eyes out. I often forget that I have it on until I look in the mirror...and then WOW!

    Customer review from itcosmetics.com
    My Favorite Mascara
    May 15, 2022

    My favorite mascara. Goes on nice and it's not clumpy. Makes my lashes look nice. Long lasting.

    Customer review from itcosmetics.com
    My Favorite Mascara
    by Lil Deb from Buffalo, NY

    My favorite mascara. Goes on nice and it's not clumpy. Makes my lashes look nice. Long lasting.

    Customer review from itcosmetics.com