It's funny, I got my very first Levi's Denim Jacket as a hand me down and I wore it until it started to fall apart. Since then I've had two others that I wore until they simply gave up. I'm now in my early 50s and buying my fourth. These are a staple that I've always had and wear until they wear out, which takes decades. They have a classic look that never gets old and are so well made that when they start to show wear, they actually look better! I've bought a couple of off brands over the years but nothing compares.