Fashionably false in look, but honestly real, this mascara's key benefits of volume and curl are matched by a dramatically exaggerated end look. The unique edge: The ultra-thickening formula in combination with the plush-'em-up action of its unique double-lush brush douses lashes in a deluxe dose of carbon black pigment with each stroke. The result is incredibly magnified and multiplied lashes that are thick, long, curled and full-feathered. A mousse-like formula in carbon black that pushes up lashes for maximum volume.

• How to use:
• Press the brush into lashes close to roots and "shimmy" brush through from root to tip.
• Repeat until desired effect is achieved.
• Benefits:
• Flake-proof and smudge-proof
• Volumizing
• Curling and lengthening
• Long-wearing
• Features a double-lush brush and a carbon black formula
• Ophthalmologist tested
• Safe for contact lens wearers
• America's #1 Makeup Brand*
• *Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019
• Savings based on offering prices, not actual sales
• Web ID: 617276