I keep this at my vanity and I use it almost every night, maybe every other night. I put a little on and rub my lips together, or I use one of those little black head nose scrubber things, I wipe it off with my dampened makeup removing towel, and then follow up with some lip mask and my lips are super soft. So much softer than they used to be from just using lip balm all the time. I definitely recommend, and these little tubs last forever too, I'm back to buy the vanilla even though I technically still have more than half of my tub left because it's that awesome. The scent is strong but not overpowering, it's wonderful.