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In 1994, MAC introduced Viva Glam, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created Viva Glam II, a lightly pinked mauve. Viva Glam III, a foxy brown plum lipstick was launched in 2000. Viva Glam IV, a heartful rose charged with gold, was introduced in March 2002. In March 2004, Viva Glam V makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish! Viva Glam VI, the newest member of the Viva Glam family, is a warm terracotta-plum with pearl finish. Wear it alone or finish it off with a coordinating coat of Viva Glam VI Lipglass. Every cent of the selling price of Viva Glam Lipstick is donated to the MAC Viva Glam Fund to support the health and rights of people of all ages, all races and all genders.

  • MAC Viva Glam Fund is a charitable fund of the Estée Lauder Companies Charitable Foundation, a U.S. charity.
  • America's #1 Makeup Brand*
  • America's #1 Lip Color Brand*
  • One MAC lipstick is sold every 4 seconds in North America*
  • *Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019
  • Imported

Web ID: 153766

Customer reviews

665 Reviews
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    Jan 22, 2024
    Viva Glam ll best pink/brown shade!


    Customer review from
    Dec 13, 2023
    ❤️ 💙 💜

    My absolute favorite lipstick! it was recommended to me by the guy and the Mac counter, and I absolutely love it!

    Nov 27, 2023
    from Toronto
    A beautiful nude

    Creamy pale nude that I love to layer with other lipsticks or use on its own with a brown liner. I was gifted this lipstick and it did not disappoint. The packaging is gorgeous too!

    Customer review from
    Vanessa Robinson
    Nov 18, 2023
    from Canada
    Nice pink shade

    Viva Glam IV was my absolute favorite, so when they discontinued it, I needed a new pink shade. This one is really pretty without looking over powering

    Customer review from
    Oct 07, 2023
    from Canada
    Nice colour

    I would not normally choose a darker shade like this, but your "try it on" feature showed I could pull it off. Nice smooth moisturizing lipstick.

    Customer review from
    Oct 04, 2023
    from LIC New York
    Everyday Lips


    Sep 24, 2023

    Always enjoy Mac...

    Sep 23, 2023
    from Canada
    Love it!

    Love the color! Long lasting and doesn't dry my lips.

    Customer review from