We've studied men. We've studied their skin. Now it's time for action. Shiseido shifts into high-performance mode, to change the face of men's skincare. A man's skin has as many problems as a woman's. The sun and other environmental aggressors damage it, shaving causes irritation, oily skin conditions can be problematic. The Shiseido Men line is formulated to protect male skin from all these things, and more.