Thinking, Fast And Slow by Daniel Kahneman
Product Details
Web ID: 15625802Ten top ideas in the book
1. The brain operates using two systems of thinking, called System 1 (fast, intuitive, and emotional) and System 2 (slow, deliberate, and logical). 2. System 1 thinking is the default mode of the brain, and it requires little effort or conscious attention. 3. System 2 thinking is more deliberate and requires conscious effort, but it is also more accurate and reliable. 4. Our intuitive judgments and decisions are often biased by various factors, such as heuristics (mental shortcuts) and cognitive biases. 5. One of the most powerful cognitive biases is the confirmation bias, which leads us to seek out information that confirms our existing beliefs and ignore information that contradicts them. 6. Another powerful cognitive bias is the availability heuristic, which leads us to judge the likelihood of events based on how easily we can recall examples of them. 7. The framing effect shows that the way a question or issue is presented can significantly influence our decisions and judgments. 8. Kahneman's research on prospect theory shows that people are more sensitive to losses than to gains, and they are willing to take greater risks to avoid losses than to achieve gains. 9. The endowment effect shows that people value things more when they own them, and they are often reluctant to give them up even if offered a fair price. 10. Kahneman argues that we can improve our decision-making by becoming more aware of our biases and heuristics, engaging in more System 2 thinking, and seeking out diverse perspectives and information.
Customer review from barnesandnoble.com
Mandatory Work Read
I’m sure that many people would gain something from a book like this, but the material was so dry that it took forever to finish.
Customer review from barnesandnoble.com
Intelligent Author, Uninteresting Writing Style
I could only get through a few chapters of the book. I was unable to find myself staying attentive to the writing style of the book to keep me going. The book covers topics of sociology that interested me but the author seemed to write in such a way that tried to show off their intelligence rather than write a book that was interesting to the masses.
Customer review from barnesandnoble.com