Urban Decay
24/7 Waterproof Liquid Eyeliner

  • Urban Decay - 24/7 Waterproof Liquid Eyeliner
  • Urban Decay - 24/7 Waterproof Liquid Eyeliner

Urban Decay
24/7 Waterproof Liquid Eyeliner

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product details

Achieve clean, sharp waterproof lines with shocking ease. The newest addition to Urban Decay's 24/7 franchise is available in a veritable rainbow of long-lasting, highly-pigmented, waterproof color options -- a ton of shades ranging from matte to glossy to shimmery! (And why would you only buy one? Try them all!) Use the ultra-fine brush tip to create lines that are razor-thin or thick, even and bold. The brush is also short and easy to control, making it ideal for liquid liner newbies. The slim pens are convenient - go ahead and pack 'em all into your makeup bag - and are color-matched to each shade. They've packaged them inside their flashy new box that houses all of the products in the 24/7 franchise.

  • Shade Descriptions:
  • Siren: teal w/blue shift
  • Radium: bright blue w/silver sparkle
  • Perversion: carbon black
  • Demolition: deep matte brown
  • Eldorado: yellow gold w/gold sparkle
  • Bobby Dazzle: white silver w/iridescent sparkle
  • Retrograde: dark purple w/purple sparkle
  • Woodstock: hot pink w/iridescent sparkle
  • Revolver: dark grey w/iridescent sparkle
  • Sabbath: deep matte navy
  • Smog: deep brown w/golden shimmer & iridescent sparkle
  • 100% Cruelty Free
  • Web ID: 590072
Customer Reviews
1180 Reviews
5 stars
853
4 stars
182
3 stars
69
2 stars
38
1 star
38
    Best Eyeliner EVER
    Oct 12, 2021

    I LOVE this liner so much (always used Sabbath - the best navy blue ever). I used this for years and really wish UD would bring this back! The formula of this product was like no other. Really really need it back.

    Customer review from urbandecay.com
    Best Eyeliner EVER
    by rhibread from Denver, CO

    I LOVE this liner so much (always used Sabbath - the best navy blue ever). I used this for years and really wish UD would bring this back! The formula of this product was like no other. Really really need it back.

    Customer review from urbandecay.com
    Best eye liner I've ever used
    Aug 26, 2021

    Unbelievable that Urban Decay would discontinue this! Its years after and I'm still using the 1 colors I have from this collection; Radium. I'm 62 and a stage performer. This stands that test! What a brilliant flawless product. Urban Decay your utterly nuts for not bringing it back. Fools would be a more accurate term. Its worth its weight in gold!

    Customer review from urbandecay.com
    Best eye liner I've ever used
    by DivaDoll from Detroit

    Unbelievable that Urban Decay would discontinue this! Its years after and I'm still using the 1 colors I have from this collection; Radium. I'm 62 and a stage performer. This stands that test! What a brilliant flawless product. Urban Decay your utterly nuts for not bringing it back. Fools would be a more accurate term. Its worth its weight in gold!

    Customer review from urbandecay.com
    it’s so good are you kidding???
    Aug 25, 2021

    bring her back?????!!!! And I need you And I miss you And now I wonder If I could fall into the sky Do you think time would pass me by? 'Cause you know I'd walk a thousand miles If I could use your eyeliner again…tonight

    Customer review from urbandecay.com
    it’s so good are you kidding???
    by sadgirl69

    bring her back?????!!!! And I need you And I miss you And now I wonder If I could fall into the sky Do you think time would pass me by? 'Cause you know I'd walk a thousand miles If I could use your eyeliner again…tonight

    Customer review from urbandecay.com
    Only eyeliner to ever stay
    Feb 17, 2020

    Will this ever come back? It is the only eyeliner I've ever had stay on. I'm so sad it is gone.

    Customer review from urbandecay.com
    Only eyeliner to ever stay
    by Jrpendley from Paducah, KY

    Will this ever come back? It is the only eyeliner I've ever had stay on. I'm so sad it is gone.

    Customer review from urbandecay.com
    Good eyeliner, but...
    Mar 01, 2017

    This eyeliner is great. Totally fine. It works. It does the job. But it burns my eyes like the seventh layer of heck. I heard nothing of this eyeliner doing this to anyone else. But this eyeliner is seriously like pouring acid into your eyeball. At least for me. I can't get myself to use it. I've used it twice and just oh my gosh. I love UD as a brand, but this product... no way Jose.

    Customer review from urbandecay.com
    Good eyeliner, but...
    by effinglizzi from Las Vegas, NY

    This eyeliner is great. Totally fine. It works. It does the job. But it burns my eyes like the seventh layer of heck. I heard nothing of this eyeliner doing this to anyone else. But this eyeliner is seriously like pouring acid into your eyeball. At least for me. I can't get myself to use it. I've used it twice and just oh my gosh. I love UD as a brand, but this product... no way Jose.

    Customer review from urbandecay.com
    Not up to the hype
    Dec 18, 2016

    I really, really wanted to like this eyeliner. IDK if I just got a bad batch or what, but this eyeliner did not live up to my expectations. I do like the precise little brush, it works great for drawing on eyelashes on my lower lid. The swatch that I put on my hand was also very waterproof. However when I used it on my upper eyelid the color was very watery and kind of got lost in my eyeshadow. It also made me get crusties in my outer eye corner. I never have this problem with the NYX that I normally use, and it's much blacker too. Would be willing to give it another try but don't know if I will purchase again.

    Customer review from urbandecay.com
    Not up to the hype
    by katysioux from Wisconsin

    I really, really wanted to like this eyeliner. IDK if I just got a bad batch or what, but this eyeliner did not live up to my expectations. I do like the precise little brush, it works great for drawing on eyelashes on my lower lid. The swatch that I put on my hand was also very waterproof. However when I used it on my upper eyelid the color was very watery and kind of got lost in my eyeshadow. It also made me get crusties in my outer eye corner. I never have this problem with the NYX that I normally use, and it's much blacker too. Would be willing to give it another try but don't know if I will purchase again.

    Customer review from urbandecay.com
    Great eyeliner, but not quite the best
    Sep 28, 2016

    This is my in my top three favorite eyeliners and I was happy to see them at such a phenomenal price. However, there may have been a reason that they priced so low. I've always loved this eyeliner because the pigmentation is great. I Prefer my eyeliner to be the blackest black and this always fit that bill. This time around, I had a terrible experience with flaking. I've always liked that this was a drier formula because I have pretty oily eyelids, but the most recent tube I ordered was extremely dry, some of it flaked into my eye and it was a pain to get out. I would still buy again because I'd rather have flakes than have it dripping down my face by the end of the day.

    Customer review from urbandecay.com
    Great eyeliner, but not quite the best
    by Jb279 from Dayton, OH

    This is my in my top three favorite eyeliners and I was happy to see them at such a phenomenal price. However, there may have been a reason that they priced so low. I've always loved this eyeliner because the pigmentation is great. I Prefer my eyeliner to be the blackest black and this always fit that bill. This time around, I had a terrible experience with flaking. I've always liked that this was a drier formula because I have pretty oily eyelids, but the most recent tube I ordered was extremely dry, some of it flaked into my eye and it was a pain to get out. I would still buy again because I'd rather have flakes than have it dripping down my face by the end of the day.

    Customer review from urbandecay.com
    Literally the best eyeliner I've ever used
    Sep 27, 2016

    [This review was collected as part of a promotion.] I've always been kind of afraid to try liquid liner, and I had no idea if I would even be able to do it, but this stuff is a m a z i n g!!! Usually I've used the twist eyeliner pencils from Rimmel London, but had issues with it staying on due to oily skin, (even after removing the oil already there) so I did some research on which eyeliner would be best for oily skin, found a mention for this kind, and I'm not even remotely close to being disappointed. Other than it being discontinued, I can't even begin to tell you how upset I am about that!!!!!

    Customer review from urbandecay.com
    Literally the best eyeliner I've ever used
    by Sheristarr from Longview, TX

    [This review was collected as part of a promotion.] I've always been kind of afraid to try liquid liner, and I had no idea if I would even be able to do it, but this stuff is a m a z i n g!!! Usually I've used the twist eyeliner pencils from Rimmel London, but had issues with it staying on due to oily skin, (even after removing the oil already there) so I did some research on which eyeliner would be best for oily skin, found a mention for this kind, and I'm not even remotely close to being disappointed. Other than it being discontinued, I can't even begin to tell you how upset I am about that!!!!!

    Customer review from urbandecay.com