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OMG. Urban Decay has completely reinvigorate their already incredible Eyeshadow category. Their new line of shadows features an incredible new formula, a completely revamped assortment of shades, new textures and a totally redesigned token compact. The secret to the new formula is Urban Decay's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blend-ability.

  • Every Urban Decay shade is silky, bendable and stays put.
  • The chromed gunmetal compact now allows you to pop your shadows out and pop them into one of Urban Decay's new customizable palettes.
  • The sophisticated new token also features a large, clear window to easily spot your shade.
  • Size: 0.05 oz.
  • The Starry Eyed Look featured on The It List
  • Made in USA

Web ID: 683245

Customer reviews

2384 Reviews
5 Stars
2123
4 Stars
192
3 Stars
40
2 Stars
9
1 Star
20
User Images
    Melp79pretty
    May 14, 2022
    from CT
    YDK

    YDK has been my staple color for what seems about 20 years! I hope this is a temporary outage and will be back soon.

    Customer review from urbandecay.com
    melissa48
    Mar 13, 2022
    from Huntington, WV
    Midnight Rodeo

    Please bring back the Midnight Rodeo eyeshadow! The color is great with high pigment and blend-ability. I like purchasing the single eyeshadows to build my own palette with colors of my choosing in addition to buying the Naked palettes. Please expand the color options you have available. Compared to the past, the color options seem somewhat sparse and limited now.

    Customer review from urbandecay.com
    ginabina45
    Mar 12, 2022
    from Michigan
    bring back the singles

    please bring back the old single colors and palettes! miss those colors so much.

    Customer review from urbandecay.com
    Digits0910
    Feb 20, 2022
    from Columbus, OH
    PLEASE bring these back!?

    I have been using the build you're own palette with eye shadow singles exclusively for years and am devastated they have been discontinued. I understand they've been replaced by the 24/7 singles but the formula is very different, less colors, and the packaging makes it impossible to create your own palette. Please PLEASE bring these singles back!

    Customer review from urbandecay.com
    Dodie
    Feb 19, 2022
    from Gilbert AZ
    Seeking colors not shown

    Please bring back Tease and Naked colors. Thank you!

    Customer review from urbandecay.com
    NJOF
    Feb 14, 2022
    Love it!

    Couldn’t find this anywhere and then on one of my many searches I found it!!!

    Customer review from urbandecay.com
    Siver
    Feb 01, 2022
    Nice Blend

    This is a replacement for the shadow I have been using for quite awhile. It is a nice cross between grey and lavender and I am happy I could replace it.

    Customer review from urbandecay.com
    Stef84
    Jan 26, 2022
    Favorite!

    PLEASE PLEASE PLEASE BRING THIS COLOR BACK!! This an iconic color, we need it!

    Customer review from urbandecay.com