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Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

  • WHAT IT DOES:
  • This nude creamy eye makeup primer works with all skin tones and dries invisibly to prep for flawless, crease-free eyeshadow looks with an easy-to-use applicator
  • The Urban Decay eyeshadow primer also ensures color stays rich and pigmented for up to 24 hours
  • Polymer technology fills in any imperfections on the skin's surface, visibly smoothing and prepping your lids for long-lasting shadow and eyeliner
  • HOW TO USE:
  • Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power
  • Mix with your favorite eyeshadow for crease-free, custom cream shadows and eyeliner
  • USE WITH:
  • Urban Decay Naked3 Eyeshadow Palette
  • Urban Decay Brow Blade Ink Stain + Waterproof Eyebrow Pencil

Web ID: 2127504

Customer reviews

12735 Reviews
5 Stars
10495
4 Stars
1590
3 Stars
413
2 Stars
111
1 Star
126
User Images
    michelerajsicmucelli
    Aug 30, 2024
    Holy grail product

    [This review was collected as part of a promotion.] This is an amazing product. I’ve bought it several times over and after trying other things, I always come back to this one. It helps shadow lay beautifully and the texture is lovely. I only wish the packaging didn’t have the applicator because I worry about contamination with anything that has an applicator you reinsert into the packaging.

    Customer review from influenster.com
    Mercy R
    Aug 27, 2024
    from Brooklyn, NY
    Thin, oily, chunky, goes on poorly; worst primer

    How do you get away with this?? This is unbelievably bad. Thin, chunky, goes on poorly, the applicator doesn't work — there was NOTHING good about this. What a waste of money

    Customer review from urbandecay.com
    Shoulda stayed orignal
    Aug 27, 2024
    Don’t waste your money

    I bought this a week ago. I love the original formula and have used it for years. I thought I would give this a try since I’m getting a little older. Do not waste your money on it. It does not even come close to helping your eye makeup stay even half of a day.

    Customer review from urbandecay.com
    LFra
    Aug 25, 2024
    from CT
    Good primer and great coverage

    The "Eden" eyeshadow primer is an excellent cover up for my red eyelids. The other options do not cover anything.

    Customer review from urbandecay.com
    ABCDE
    Aug 24, 2024
    from FL
    best eyeshadow primer

    Best eyeshadow primer i have used. i have tried a few others but they do not hold up as well as urban decay. It keeps my eyeliner in place much longer than anything

    Customer review from urbandecay.com
    MArjie
    Aug 17, 2024
    Great product.Wastes a lot gooping around the lid.

    I bought this 2 months ago. I love the product, but it goops around the top of the tube. Expensive waste of product.

    Customer review from urbandecay.com
    Response from urbandecay.com
    Aug 29, 2024

    danaw17
    Aug 16, 2024
    I love it

    [This review was collected as part of a promotion.] This product is so convenient it’s tiny and doesn’t take up a lot of space in your makeup bag. However I’ve found it makes eyeshadow that is a breeze to blend a little trickier. BUT once it’s on it’s not budging. I would just prefer a smoother base for blending but I understand to have a long lasting eye look you need that little bit of stickiness for the base.

    Customer review from influenster.com
    Dr Elizabeth Anne Piazza
    Jul 29, 2024
    from Alachua, Florida, USA
    Best anti-aging eyeshadow primer I’ve found!

    Makes my eyeshadows last 24 hours and applies easily.

    Customer review from urbandecay.com