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Like a luxe gloss and a rich balm in one, Urban Decay's Naked Ultra Nourishing Lipgloss is unlike any gloss you've ever tried. It not only looks and feels amazing, it's also really nourishing. And it has an addictively creamy texture and a gorgeous, high-gloss finish. Naked Ultra Nourishing Lipgloss feels so luxe that you'll want to keep applying it all day--even when you don't need to. And it's the perfect gloss to complement the always-popular UD smoky eye. The makeup junkies at Urban Decay painstakingly crafted this formula, obsessing over every last detail until it was just right--and then they tweaked and perfected it some more! Even the firmly gloss averse will become hardcore addicts when they try Naked Ultra Nourishing Lipgloss. It's laced with ingredients that are good for your skin--like Hyaluronic Filling Spheres, vitamin E, avocado oil and shea butter to hydrate and condition your lips. Rosehip seed oil provides an extra hit of vitamins, including vitamin A and vitamin C. The bottle is as luxe as the gloss inside! It has a gorgeous, highly metallized champagne cap and overshell with a cool "Naked" cutout effect. As pretty as it is, it's also practical. You can see the shade through the "Naked" cutout and the little window at the bottom (so it's easy to spot the right shade in your bag). And wait until you try the extra long, flocked paddle applicator. It picks up a generous amount of gloss and gives you a nice, even laydown of color.