What’s
happening @ Macy’s

Check out our upcoming store events.

World Soccer HQ

Celebrate the 2026 tournament with us at our
immersive shopping
experience featuring adidas,
Nike & Puma. Stop by for photo
moments &
interactive fun, then shop everything you need to
support
your team, from jerseys & mini-balls to
must-have accessories.​

Now-Mon. July 20 | Store hours | Mezzanine

Macy’s Herald Square, New York, NY

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Events subject to change or cancellation.

Shop our new adidas x
FIFA
World Cup 26™
collection
& meet soccer
legend
Marcelo Vieira

Starting 6/13, the first 100 customers to purchase
$50 or more from
the adidas x FIFA World Cup
26™ Collection at our Herald Square
store will
receive an exclusive ticket to a special photo meet
and
greet with adidas soccer legend Marcelo Vieira. ​

Sat. June 27 | 11am | adidas Shop, 35th Street Mezzanine

Macy’s Herald Square, New York, NY

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*Marcelo Vieira x adidas event ticket can only be secured at Macy’s Herald
Square. Maximum two tickets per
customer. Minors 13 & under must be
accompanied by a guardian. Purchase is not available online. Event is
limited to 100 customers. Customer solely responsible for ticket, which is
required for event entry on 6/27.
Event subject to change or cancellation;
limited quantities. Macy’s reserves the right to deny entry to the meet-
and-greet event at its sole discretion.

What’s better than new
shoes? A chance to win
new shoes

Enter our Trend Try-On Sweepstakes. Try on select
shoes, then fill
out a ballot to enter to win a new pair
of shoes.*

Sat. June 27 & Sat. July 4 | 2pm-4pm

Select Macy’s stores.

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*No purchase necessary. Eligible trend options to try on and win: crafted
luxe & dressy thong sandals. Open to
residents of the 50 United States,
including D.C., 18 and older. Employees of sponsor and their immediate
families are not eligible. Void where prohibited. For official rules, see back
of ballot or a Store Colleague. 

Here’s what we have in store for you!

13
FRI.

Design your dream
bracelet

Kids will receive a Mini Brands collectible capsule* to take home or trade in store for any missing pieces.

Fri. Oct. 13 | 4-6pm

In select Macy’s stores

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14
SAT.

Score an exclusive
prom welcome bag

Gotta catch them all! Score Pokémon Trade & Play activity packs* to play with in store.

Sat. Oct. 14 | 12-2pm

In select Macy’s stores

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15
SUN.

Marvel
Day

Superheroes assemble! Make your own comic book* & check out the newest toys.

Sun. Oct. 15 | 12-2pm

In select Macy’s stores

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17
TUE.

Geoffrey’s
Birthday

The big day is finally here! Celebrate Geoffrey’s Birthday & get a mini-puzzle & sticker pack,* plus surprises from Melissa and Doug.

Tue. Oct. 17 | 4-6pm

In select Macy’s stores

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20
FRI.

Make It Real
Craft Day

It’s time for arts & crafts. Receive a bracelet-making kit* to play with in store or to take home.

Fri. Oct. 20 | 4-6pm

In select Macy’s stores

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21
SAT.

Fisher-Price®
& Hot Wheels
Day

Make vroom for Fisher-Price® & Hot Wheels activity sheets & receive exciting giveaways.*

Sat. Oct. 21 | 12-2pm

In select Macy’s stores

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22
SUN.

L.O.L.
Surprise!
Day

Love surprises? Receive an L.O.L. Surprise! capsule* to unbox in stores & take home!

Sun. Oct. 22 | 12-2pm

In select Macy’s stores

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Don’t miss these upcoming live
episodes