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AN INSIDER’S LOOK

Since the first march in November 1924, the Macy’s Thanksgiving Day Parade has captivated audiences and become synonymous with the start of the holiday season.

In recent years, some 50 million+ viewers have tuned in to the NBC broadcast, making it one of the country’s most watched televised events. Here’s a peek at all the effort that went into our special show.

STEP INSIDE
MACY’S PARADE STUDIO
WHERE
OUR HOLIDAY TRADITION TAKES SHAPE

Inside a 72,000-square-foot warehouse in Moonachie, NJ, a group of more than 30 skilled artists worked year-round to prep this year’s Macy’s Thanksgiving Day Parade.

Macy’s Parade Studio—headquarters for all the painters, carpenters, animators and many other experts that build the show’s larger-than-life elements—is where all the magic came together.

An incredibly talented team of artisans spends over 50,000 hours bringing America’s favorite tradition to life.

Susan Tercero,
Macy’s Parade Executive Producer

The Road to 34th Street

Get an inside look from our Executive Producer Susan Tercero, who explains how our balloon concepts go from sketch to 3D models, how our floats are engineered and so much more. Plus, there’s tons of glitter! Check our video series to see what goes on behind the scenes.

01. DESIGN

02. PRODUCTION

03. PARADE READY

DESIGN

PRODUCTION

PARADE READY

300 POUNDS

This much glitter was sprinkled on costumes, floats and more.

50,000+ HOURS OF LABOR

The Parade Studio team worked hard to make sure every detail is perfect.

4,200 COSTUMES

The team also designed and maintained thousands of looks for Parade participants.

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LOOKS AT OUR FAVORITE MAGICAL MOMENTS

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WATCH THE VIDEO

Macy's Parade Gives A Special Surprise for Staten Island Seniors

To spread even more holiday cheer this year, the Parade team partnered with Meals on Wheels to deliver healthy meals and big smiles to seniors in a one-of-a-kind, spectacular Parade-themed delivery truck, complete with clown volunteers!

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MACY'S CLOWN U. FILLING HEARTS WITH JOY & LAUGHTER

A school that rewards students for being the class clown? That’s Macy’s Clown U! In the 2019 Parade, clown volunteers trained with pros from The Big Apple Circus and learned the fine art of clowning around as well as fun routines to entertain the spectators along the Parade route.

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A YAYOI KUSAMA CREATION LOVE IS THE MESSAGE

After not being able to debut in our 2019 Parade, one of the world’s most renowned female contemporary artists took her iconic art to new heights as “Love Flies Up to the Sky” by Yayoi Kusama joined our 2020 Parade. Under Kusama’s exacting guidance, the piece was transformed into high-flying balloon art by Macy’s Parade Studio pros.

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HOW TO MAKE A PARADE THE WORK WE PUT IN

Thanksgiving wouldn’t feel the same without the Parade. Take a look at how talented artisans and craftspeople pull together the floats, the balloons, the clowns and more for this epic event. To say it’s a major undertaking is a huge understatement.

WATCH THE VIDEO

MACY'S PARADE GIVES MACY’S SINGING CHRISTMAS TREE

MACY'S PARADE
GUIDELINES & SAFETY RULES

To safely produce this year’s Macy’s Thanksgiving Day Parade during this unprecedented time, Macy’s partnered with the City and State of New York to create an innovative plan that would continue this treasured tradition.

The safety of participants and spectators is Macy’s top priority.

In order to avoid gathering large crowds, the annual production will forgo marching down the traditional 2.5-mile route in Manhattan. Instead it will be reimagined over the course of several days as a television-only event leading up to the live Thanksgiving Day broadcast that will feature the breadth of Macy’s signature elements.

Reinvented to safely keep spectators in New York City at home and families nationwide glued to their televisions, the 94th edition of the iconic event ushers in the holiday season with a televised celebration featuring giant character balloons, animated floats, incredible street performances, musical acts and the one and only Santa Claus, broadcast from 34th Street on NBC and Telemundo.

In preparation for this one-of-a-kind celebration, the Macy’s team meticulously reviewed every area of the Parade playbook to put in place enhanced health and safety practices that align with CDC guidelines, as well as local and state government protocols. You can learn more about these safety enhancements here.

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