AN INSIDER’S LOOK
Since the first march in November 1924, our Parade has captivated audiences and become synonymous with the start of the holiday season. Here’s a peek at what it takes to make this special event come alive.
3.5 MILLION spectators
Every year, huge crowds line the streets of NYC to watch the Parade in person.
50 MILLION+ viewers
People nationwide tune in to make the NBC broadcast one of the country’s most watched televised events.
This includes Macy’s colleagues and their friends & families, celebrities, marching bands and many others.
MACY’S PARADE STUDIO
TRADITION TAKES SHAPE
Inside a 72,000-square-foot warehouse in Moonachie, NJ, a group of more than 30 skilled artists work year-round to prep this year’s Macy’s Thanksgiving Day Parade.
Macy’s Parade Studio—headquarters for all the painters, carpenters, animators and many other experts that build the show’s larger-than-life elements—is where all the magic comes together.
We are caretakers of something that genuinely reaches into the hearts of everybody in America and puts a smile on their face on the first day of the holiday season.John Piper, VP Macy’s Parade Studio
MACY’S PARADE STUDIO: A 360° VIEW
Take a tour with our friend John who explains how our balloon concepts go from sketch to 3D models, how our floats are engineered to travel to the Parade route and so much more. Plus, there’s tons of confetti! Check our video series to see what goes on behind the scenes.
01. THE DESIGN ROOM
02. THE PRODUCTION ROOM
03. THE WORKSHOP & FLOATS
04. THE PAINT & BALLOONS
THE DESIGN ROOM
THE PRODUCTION ROOM
THE WORKSHOP & FLOATS
THE PAINT & BALLOONS
This much glitter is sprinkled on costumes, floats and more.
50,000+ HOURS OF LABOR
The Parade Studio team works hard to make sure every detail is perfect.
The team also creates thousands of looks for Parade participants.
GET A VIDEO PREVIEW
LITTLE CLOUD’S PARADE DEBUT THE WHIMSICAL WONDER TAKES TO THE SKY
There’s little threat of feeling gloomy and glum once this smiley cloud balloon hovers above the Parade route. The brainchild of art duo Samuel Borkson and Arturo Sandoval III—who work together under the name FriendsWithYou—is a sunny symbol of light, hope and good cheer.
MACY’S CLOWN U. FILLING HEARTS WITH JOY & LAUGHTER
A school that rewards students for clowning around in class? That’s Macy’s Clown U. Led by the pros from the Big Apple Circus, more than 1,000 volunteer clowns get a crash course in the art of being jokesters. Trainees learn routines together that they’ll take to the streets after graduating.
YOU’RE GOING TO
A CONFETTI-FILLED CELEBRATION
Each spring, our Parade team surprises select high school, college and community-based marching bands across the country with the exciting news that they’ve been chosen to join the Macy’s Parade family.