OVERVIEW PARADE STUDIO TOUR FEATURED VIDEOS
" />" />

AN INSIDER’S LOOK

Since the first march in November 1924, the Macy’s Thanksgiving Day Parade has captivated audiences and become synonymous with the start of the holiday season.

In recent years, some 50 million+ viewers have tuned in to the NBC broadcast, making it one of the country’s most watched televised events. Here’s a peek at all the effort that goes into our special show.

STEP INSIDE
MACY’S PARADE STUDIO
WHERE
OUR HOLIDAY TRADITION TAKES SHAPE

Inside a 72,000-square-foot warehouse in Moonachie, NJ, a group of more than 30 skilled artists work year-round to prep this year’s Macy’s Thanksgiving Day Parade.

Macy’s Parade Studio—headquarters for all the painters, carpenters, animators and many other experts that build the show’s larger-than-life elements—is where all the magic comes together.

An incredibly talented team of artisans spends over 50,000 hours bringing America’s favorite tradition to life.

Susan Tercero,
Macy’s Parade Executive Producer

The Road to 34th Street

Get an inside look from our Executive Producer Susan Tercero, who explains how our balloon concepts go from sketch to 3D models, how our floats are engineered and so much more. Plus, there’s tons of glitter! Check our video series to see what goes on behind the scenes.

01. DESIGN

02. PRODUCTION

03. PARADE READY

DESIGN

PRODUCTION

PARADE READY

300 POUNDS

This much glitter is sprinkled on costumes, floats and more.

50,000+ HOURS OF LABOR

The Parade Studio team works hard to make sure every detail is perfect.

4,200 COSTUMES

The team also designs and maintains thousands of looks for Parade participants.

GET A VIDEO PREVIEW QUICK
LOOKS AT OUR FAVORITE MAGICAL MOMENTS

MACY'S CLOWN U. FILLING HEARTS WITH JOY & LAUGHTER

A school that rewards students for being the class clown? That’s Macy’s Clown U! In the 2019 Parade, clown volunteers trained with pros from The Big Apple Circus and learned the fine art of clowning around as well as fun routines to entertain the spectators along the Parade route.

WATCH THE VIDEO

A YAYOI KUSAMA CREATION LOVE IS THE MESSAGE

After not being able to debut in our 2019 Parade, one of the world’s most renowned female contemporary artists will take her iconic art to new heights as “Love Flies Up to the Sky” by Yayoi Kusama joins our Parade this year. Under Kusama’s exacting guidance, the piece was transformed into high-flying balloon art by Macy’s Parade Studio pros.

WATCH THE VIDEO

HOW TO MAKE A PARADE THE WORK WE PUT IN

Thanksgiving wouldn’t feel the same without the Parade. Take a look at how talented artisans and craftspeople pull together the floats, the balloons, the clowns and more for this epic event. To say it’s a major undertaking is a huge understatement.

WATCH THE VIDEO

MACY'S PARADE GIVES MACY’S SINGING CHRISTMAS TREE

MACY'S PARADE
GUIDELINES & SAFETY RULES

To safely produce this year’s Macy’s Thanksgiving Day Parade during this unprecedented time, Macy’s partnered with the City of New York to create an innovative plan that would continue this treasured tradition.

The safety of participants and spectators is Macy’s number one priority.

In order to avoid gathering large crowds of spectators along our traditional 2.5-mile route in New York City, we have shortened the route to focus solely on the last section of our annual march. On Thanksgiving Day, we will showcase our annual celebration’s signature balloons, floats, performances and herald the arrival of Santa Claus, in front of Macy’s famed flagship store on 34th Street for our national television special on NBC.

This change will allow millions of New Yorkers and the nation to safely experience Macy’s beloved spectacle from the comforts of home.

To ensure a safe experience for all involved, we are not marching down the streets of Manhattan this year and instead will bring all the magic of this American tradition to you on television and online. In preparation for this one-of-a-kind celebration, the Macy’s team meticulously reviewed every area of the Parade playbook to put in place enhanced health and safety practices that align with CDC guidelines, as well as local and state government protocols.

You can learn more about these safety enhancements here.

FREQUENTLY
ASKED QUESTIONS

PRESS & MARKETING

#MACYSPARADE

THE EXCITEMENT IS BUILDING—CHECK OUT
OUR MOST POPULAR PARADE POSTS.

OFFICIAL PARTNERS

JOIN THE PARADE

BACK