AN INSIDER’S LOOK
Since the first march in November 1924, the Macy's Parade has captivated audiences and become synonymous with the start of the holiday season. Here’s a peek at what it takes to make this special event come alive.
3.5 MILLION spectators
Every year, huge crowds line the streets of NYC to watch the Parade in person.
50 MILLION+ viewers
People nationwide tune in to make the NBC broadcast one of the country’s most watched televised events.
This includes Macy’s colleagues and their friends & families, celebrities, marching bands and many others.
MACY’S PARADE STUDIO
TRADITION TAKES SHAPE
Inside a 72,000-square-foot warehouse in Moonachie, NJ, a group of more than 30 skilled artists work year-round to prep this year’s Macy’s Thanksgiving Day Parade.
Macy’s Parade Studio—headquarters for all the painters, carpenters, animators and many other experts that build the show’s larger-than-life elements—is where all the magic comes together.
We are caretakers of something that genuinely reaches into the hearts of everybody in America and puts a smile on their face on the first day of the holiday season.John Piper, Senior Director, Macy’s Parade Studio
The Road to 34th St.
Get an inside look from our Executive Producer Susan Tercero who explains how our balloon concepts go from sketch to 3D models, how our floats are engineered to travel to the Parade route and so much more. Plus, there’s tons of glitter! Check our video series to see what goes on behind the scenes.
03. PARADE READY
This much glitter is sprinkled on costumes, floats and more.
50,000+ HOURS OF LABOR
The Parade Studio team works hard to make sure every detail is perfect.
The team also creates thousands of looks for Parade participants.
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FAVORITE MAGICAL MOMENTS
A YAYOI KUSAMA CREATION LOVE IS THE MESSAGE
The world’s most renowned female contemporary artist will take her iconic art to new heights as “Love Flies Up to the Sky” by Yayoi Kusama joins our Parade. Under Kusama’s exacting guidance, the piece was transformed into high-flying balloon art by Macy’s Parade Studio pros.
MACY'S CLOWN U. FILLING HEARTS WITH JOY & LAUGHTER
A school that rewards students for being the class clown? That’s Macy’s Clown U! Clown volunteers train with pros from The Big Apple Circus and learn the fine art of clowning around as well as fun routines to entertain the spectators along the Parade route.
YOU’RE GOING TO
A CONFETTI-FILLED CELEBRATION
Each year our Macy’s Branded Entertainment team surprises select high school, college and community-based marching bands across the country with the exciting news that they’ve been chosen to join the Macy’s Parade family.
HOW TO MAKE A PARADE THE WORK WE PUT IN
Thanksgiving wouldn’t feel the same without the Parade. Take a look at how talented artisans and craftspeople pull together the floats, the balloons, the clowns and more for this epic event. To say it’s a major undertaking is a huge understatement.