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    THE
    LINEUP

    • BALLOONS
    • NOVELTY BALLOONS
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    Yes, Float
    Master

    Visionary theater & industrial designer Norman Bel Geddes beefs up Macy’s float game in 1926. His modernist eye creates work-of-art-caliber floats: Humpty Dumpty, Cinderella’s Coach and Santa’s ride to the grand finale.

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