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  • Parade's 2017 People's Choice Webby Award

    IN THE

    Oversized belts and huge shoulder pads—in the ’80s, big details are king. Macy’s has a moment with scale too, but of the cool balloon kind. 1980’s Superman creation is nearly 100 feet long and surfs the air as on-lookers watch in awe. It’s the parade’s biggest balloon yet!

    And growth? It keeps on coming.

    Macy’s ends partnership with Goodyear and balloon production moves in-house. Under the guidance of sculptor-turned-head-parade-designer Manfred Bass, balloons are shaped, chiseled and defined. Floats grow in size and swell in enchantment. A train float whistles down the parade route thanks to a period of ambitious engineering. It’s high-level animation and careful design like this that’s producing a new wave of fantasy for the parade—and greater art.

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