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    2000s

    A
    MODERN
    TAKE

    It's a brand new millennium and Macy’s shakes things up accordingly. With new technology, creativity erupts in the parade studio. Balloons emerge in new shapes and flaunt futuristic details: SpongeBob gets his square pants, Buzz Lightyear sports a translucent helmet and Pikachu electrifies with flickering cheeks. Balloons even morph into whimsical hybrids! Tricaloons and balloonicles take center stage.

    The experimenting continues in the Blue Sky Gallery. Here, Macy’s works with artists like Jeff Koons to create balloons that give contemporary art a lift. But in the shadow of all this progress lies tragedy: 9/11.

    The message of the 2001 parade: we cannot forget but we can dream bigger and bolder in defiance. And so we do.

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