MACY'S
PARADE GIVES

Since the very first Macy’s Thanksgiving Day Parade® in 1924,
we’ve been dedicated to helping the entire Macy’s community.
Check out the different ways we’re continuing to create new
opportunities for the Parade to benefit people.

Since the very first Macy’s Thanksgiving Day Parade® in 1924, we’ve been dedicated to helping the entire Macy’s community. We’re continuing to create new opportunities for the Parade to benefit many people in even more ways.

Macy's Parade & Meals On Wheels

To spread even more holiday cheer last year, the Parade team partnered with Meals On Wheels to deliver Thanksgiving meals & big smiles to seniors in a one-of-a-kind, spectacular Parade-themed delivery truck, complete with clown volunteers.

Watch The Video

CHARITY TICKETS

We donated tickets to 237 non-profit organizations in 2019 alone, that’s a total of 962 grandstand tickets!

PARADE JACKETS

We provided 500 Parade parkas, the blue & red jackets all Parade Officials wear on Parade day & to events like Rehearsals & Inflation Celebration, to our non-profit partners in New York City last year.

VOLUNTEERS

Macy’s Thanksgiving Day Parade® is our single biggest volunteer event, with over 4,500 dedicated volunteers bringing the Parade to life each & every year.

Band Grants

In 2019 & 2021, we gave $10,000 grants to 16 different marching bands that performed in our Parade.

Face Shields

Beginning in 2020, the Macy’s Parade team produced over 10,000 disposable face shields for local hospitals.

Student Musician Scholarship

Established in 2003 by Macy’s & The Bob & Dolores Hope Foundation, The Bob Hope Band Scholarship awards $20,000 to an exemplary student musician from a participating marching band.

Studio Day

We work with local schools to visit the Parade Studio for an educational & fun-filled day touring the studio to learn about the engineering behind the Parade. We’ve also created Parade 101, an online resource with educational videos & worksheets.

Check It Out

PARADE 101 AN INSIDER'S LOOK

MACY'S PARADE
GUIDELINES & SAFETY RULES

To safely produce this year’s Macy’s Thanksgiving Day Parade during this unprecedented time, Macy’s partnered with the City and State of New York to create an innovative plan that would continue this treasured tradition.

The safety of participants and spectators is Macy’s top priority.

In order to avoid gathering large crowds, the annual production will forgo marching down the traditional 2.5-mile route in Manhattan. Instead it will be reimagined over the course of several days as a television-only event leading up to the live Thanksgiving Day broadcast that will feature the breadth of Macy’s signature elements.

Reinvented to safely keep spectators in New York City at home and families nationwide glued to their televisions, the 94th edition of the iconic event ushers in the holiday season with a televised celebration featuring giant character balloons, animated floats, incredible street performances, musical acts and the one and only Santa Claus, broadcast from 34th Street on NBC and Telemundo.

In preparation for this one-of-a-kind celebration, the Macy’s team meticulously reviewed every area of the Parade playbook to put in place enhanced health and safety practices that align with CDC guidelines, as well as local and state government protocols. You can learn more about these safety enhancements here.

SAFETY INFO & FAQs

PRESS & MARKETING

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