MACY'S PARADE GIVES

Since the very first Macy’s Thanksgiving Day Parade in 1924, it has always been a way for employees and Macy’s to give back to the community. Over the years, we have continued to create new opportunities for the Parade to give even more back.

Since the very first Macy’s Thanksgiving Day Parade in 1924, it has always been a way for employees and Macy’s to give back to the community. Over the years, we have continued to create new opportunities for the Parade to give even more back.

CHARITY TICKETS

In 2019 alone, we donated tickets to 237 non-profit organizations, that’s a total of 962 grandstand tickets!

PARADE JACKETS

We donated 500 Parade parkas, the blue and red jackets all Parade Officials wear on Parade day and to events like Rehearsals and Inflation Celebration, to our non-profit partners in New York City last year.

VOLUNTEERS

The Macy’s Thanksgiving Day Parade is Macy’s single biggest volunteer event of the year, with over 4,500 dedicated volunteers bringing the Parade to life each and every year.

Band Grants

Last year, Macy’s gave seven marching bands from schools around the nation each a $10,000 grant.

Face Shields

In 2020, the Macy’s Parade team produced over 10,000 (& counting!) disposable face shields for local hospitals.

Student Musician Scholarship

Established in 2003, by Macy's and The Bob and Dolores Hope Foundation, The Bob Hope Band Scholarship awards $20,000 to an exemplary student musician from a participating marching band.

Studio Day

Each year, we host eight local schools at the Parade Studio for a fun-filled day touring the studio, checking out the newest floats and learning about float building. This year, due to safety rules, we cannot host students, so we created a Parade 101 sitelet with educational videos & worksheets.

PARADE 101 AN INSIDER'S LOOK

MACY'S PARADE
GUIDELINES & SAFETY RULES

To safely produce this year’s Macy’s Thanksgiving Day Parade during this unprecedented time, Macy’s partnered with the City of New York to create an innovative plan that would continue this treasured tradition.

The safety of participants and spectators is Macy’s number one priority.

In order to avoid gathering large crowds of spectators along our traditional 2.5-mile route in New York City, we have shortened the route to focus solely on the last section of our annual march. On Thanksgiving Day, we will showcase our annual celebration’s signature balloons, floats, performances and herald the arrival of Santa Claus, in front of Macy’s famed flagship store on 34th Street for our national television special on NBC.

This change will allow millions of New Yorkers and the nation to safely experience Macy’s beloved spectacle from the comforts of home.

To ensure a safe experience for all involved, we are not marching down the streets of Manhattan this year and instead will bring all the magic of this American tradition to you on television and online. In preparation for this one-of-a-kind celebration, the Macy’s team meticulously reviewed every area of the Parade playbook to put in place enhanced health and safety practices that align with CDC guidelines, as well as local and state government protocols.

You can learn more about these safety enhancements here.

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