HISTORY OF SANTALAND

More than 200,000 guests have visited Santaland inside Macy’s Herald Square
each year since 1980. Take a look through the years to learn more about this wonderful
Macy’s tradition that started out in our flagship store in New York City and has
branched out to more locations in other major cities.

CLICK & DRAG TO NAVIGATE

Move the cursor left and right to view our History of Santaland timeline.

SWIPE LEFT OR RIGHT

Move the cursor to view our History of Santaland timeline.

YOU CAN HELP
GRANT WISHES TODAY

For every Santa letter you send, Macy's will donate $1, up to $1 million, to Make-A-Wish®. Those donations help grant wishes for children with critical illnesses all across the country.

Find Out More

MORE
MACY’S
HOLIDAY
FUN

MORE MACY’S
HOLIDAY FUN

Santa kicks off the holiday season when he closes the Parade. Discover who else is part of the Thanksgiving Day march!

Check It Out
MACY’S
THANKSGIVING DAY PARADE®

Santa kicks off the holiday season when
he closes the Parade. Discover who else
is part of the Thanksgiving Day march!

Check It Out

The Macy’s Elves are pulling together a lineup of magical events this season—tree lightings, holiday parades, train rides & more. Join us for all the festive fun!

Find An Event
MACY’S
HOLIDAY EVENTS

The Macy’s Elves are pulling together a lineup
of magical events this season—tree lightings,
holiday parades, train rides & more.
Join us for all the festive fun!

Find An Event

Want to be the best gift-giver in town?
Our Holiday Gift Guide has the scoop on this year's best Christmas gifts

Find Out More
MACY’S
GIFT GUIDE

Want to be the best gift-giver in town?
Our Holiday Gift Guide has the scoop on
this year's best Christmas gifts.

Find Out More

HOLIDAY HAPPINESS
PROVIDED BY

BACK

HOLIDAY HAPPINESS 
PROVIDED BY

ABOUT AFLAC®

This year marks the ninth appearance of the Aflac balloonicle in Macy's Thanksgiving Day Parade®, the sixth appearance in Macy's Holiday Parade in Seattle and the fifth year as a Macy's Santaland partner! And for those that may not know—Aflac isn't car, home or even health insurance. It's coverage that pays you cash you can use for out‑of‑pocket expenses that add up when you get sick or injured. Aflac helps cover what health insurance doesn't—something to be thankful for this Thanksgiving and all year long.

The Aflac Duck continues to support the treatment of children with cancer as well as research that may ultimately help conquer pediatric cancers. You can help support by purchasing the Aflac Holiday Duck on AflacChildhoodCancer.org or at participating Macy's stores! 100% of net proceeds go to the Aflac Foundation, Inc. to help children with cancer across the country. Aflac has donated over $133 million to the childhood cancer cause. You're invited to join the Aflac Duck in the search for a cure.

Happy Holidays to you from Aflac.

Aflac herein means American Family Life Assurance Company of Columbus and American Family Life Assurance Company of New York Foundation, Inc. to help children with cancer across the country. Aflac has donated over $133 million to the childhood cancer cause. You're invited to join the Aflac Duck in the search for a cure.

ABOUT HALLMARK CHANNEL

Hallmark Channel is proud be a sponsor of the Macy's Thanksgiving Day Parade for the fifth consecutive year in a row. Hallmark Channel is Crown Media Family Networks’ flagship 24-hour cable television destination. As the country’s leading source of quality family entertainment, it delivers on the 100-year legacy of the Hallmark brand. The network’s annual holiday programming sensation, "Countdown to Christmas", features a robust lineup of all-new original movies, yuletide specials, and holiday-themed episodes of daily lifestyle series "Home and Family" for a 24/7 viewing experience the whole family can enjoy. To visit the network website, please visit www.hallmarkchannel.com. Find Hallmark Channel on social media: Facebook, Twitter, Instagram, Pinterest, YouTube.

ABOUT KINDER®

At the heart of the Kinder brand is the commitment to sparking, sharing and celebrating the simple joys of childhood. After all, it’s the simple joys children experience that make childhood magical. That’s why, for almost 50 years, we have been delighting families all over the world through innovative products and experiences specially created to help parents and children share simple moments of joy together.